High Signal Podcasts Evidence ledger
Method
Browse
How the evidence works

Public evidence record

Bob Moesta

Published podcast speaker

Claims
36
Episodes
2
Shows
1
Named items
2

Books, apps, and tools

The evidenced stack.

Browse the grouped index →

book / built

Demand Side Sales

“And so I wrote a book called Demand Side Sales that basically took the premise of stop trying to sell people and just help them make progress, help them buy.”

Lenny's Podcast · 24 Aug 2023

Evidence receipt · Source ↗

book / recommends

Demand Side Sales

“I would have them read Demand Side Sales, and it basically is starting from the theory of why do people buy and how do we actually understand how to flip the lens from trying to sell people things to help them buy? And ultimately it has the entire method around it kind of frame for product and for founders.”

Lenny's Podcast · 24 Aug 2023

Evidence receipt · Source ↗

Claim ledger

What Bob said.

36 transcript-backed records

01 / observation

This is where you like what you're doing, but the fact is that at some point there's just too much of it and you're not doing it in a way that basically you don't like the way you're doing it. And so part of it is pulling you back to basically where you actually have control over the work and control over yourself and control to basically manage your time yourself because at some point we get sucked in and it happens a lot in startups.

“This is where you like what you're doing, but the fact is that at some point there's just too much of it and you're not doing it in a way that basically you don't like the way you're doing it. And so part of it is pulling you back to basically where you actually have control over the work and control over yourself and control to basically manage your time yourself because at some point we get sucked in and it happens a lot in startups.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

02 / belief

One of the things that I've realized is strength finders is one of those things where, so one of the things I suck at is harmony and the strength fighters is helping people get along and everybody get along because part of me is I'm a really good innovator because I believe that innovation or product is a conflict sport.

“One of the things that I've realized is strength finders is one of those things where, so one of the things I suck at is harmony and the strength fighters is helping people get along and everybody get along because part of me is I'm a really good innovator because I believe that innovation or product is a conflict sport.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

03 / belief

Help me understand So they can see the journey, but also so you can feel the journey of what you're trying to do. And so almost every pic, I think every Pixar film is based on this premise.

“Help me understand So they can see the journey, but also so you can feel the journey of what you're trying to do. And so almost every pic, I think every Pixar film is based on this premise.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

04 / belief

At some point I felt like I might've fed them with a fire hose, so some people might have to listen to it twice. I talk too fast, I get excited, but I think we hit all the big spots.

“At some point I felt like I might've fed them with a fire hose, so some people might have to listen to it twice. I talk too fast, I get excited, but I think we hit all the big spots.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

05 / observation

What would be the questions Bob would ask in a jobs be done interview around this topic? And it comes back and the questions are, questions are really good, but the problem is that they're not based on the previous answer.

“What would be the questions Bob would ask in a jobs be done interview around this topic? And it comes back and the questions are, questions are really good, but the problem is that they're not based on the previous answer.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

06 / belief

Part of it is to realize as a founder, you have to do a lot of different things. And so part of it is I think self-awareness is one of the biggest assets you're going to have.

“Part of it is to realize as a founder, you have to do a lot of different things. And so part of it is I think self-awareness is one of the biggest assets you're going to have.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

08 / belief

I'm sure we're going to get some, just so you're clear, we're probably going to get some backlash from some of it as well. But again, I am looking at it as I am trying to make progress for the masses here and I think that the advice I'm trying to give should be able to help.

“I'm sure we're going to get some, just so you're clear, we're probably going to get some backlash from some of it as well. But again, I am looking at it as I am trying to make progress for the masses here and I think that the advice I'm trying to give should be able to help.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

11 / evaluation

Like 53% of the people who basically said they got more money, did not get more money. They told the company they had more money because they knew they couldn't argue with having them come back because they got more money.

“Like 53% of the people who basically said they got more money, did not get more money. They told the company they had more money because they knew they couldn't argue with having them come back because they got more money.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

12 / recommendation

Because ultimately that's the diversity of a team that actually makes it really work. And so instead of trying to, most people try to hire people like themselves, and that actually is where it goes wrong because then you end up with a very large blind spot where ultimately if you start to realize what you're good at, what you suck at, what gives you energy, what sucks your energy and start to really complement it with other people.

“Because ultimately that's the diversity of a team that actually makes it really work. And so instead of trying to, most people try to hire people like themselves, and that actually is where it goes wrong because then you end up with a very large blind spot where ultimately if you start to realize what you're good at, what you suck at, what gives you energy, what sucks your energy and start to really complement it with other people.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

13 / evaluation

" And what I would say is nobody randomly changes jobs, it's just not possible. And so the reality is you can describe it that way and most people would say Lucky is random, but the reality is it's caused and if it's now caused, you start to actually realize that context has a lot of impact in it because if I don't have enough context, I don't have enough pushes, I can complain about my job, but I'll never make the switch.

“" And what I would say is nobody randomly changes jobs, it's just not possible. And so the reality is you can describe it that way and most people would say Lucky is random, but the reality is it's caused and if it's now caused, you start to actually realize that context has a lot of impact in it because if I don't have enough context, I don't have enough pushes, I can complain about my job, but I'll never make the switch.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

14 / preference

But still, I had to do a lot of different speaking. And I love to do this because I know the people, I know your audience, I know what to do, but talking about HR to HR people is scary to me.

“But still, I had to do a lot of different speaking. And I love to do this because I know the people, I know your audience, I know what to do, but talking about HR to HR people is scary to me.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

16 / evaluation

That's right. And the other problem I realized is that when you overpay people, what happens is that they actually become more and more scared that they will lose it, and then they become more and more conservative because they don't want to rock the boat and they actually don't work.

“That's right. And the other problem I realized is that when you overpay people, what happens is that they actually become more and more scared that they will lose it, and then they become more and more conservative because they don't want to rock the boat and they actually don't work.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

17 / recommendation

My belief is there's a lot of people who would do a new job if you actually wrote the job description away that says, hey, come here and learn this and do these things and be able to work in a team like this way and help them understand what they're trying to do.

“My belief is there's a lot of people who would do a new job if you actually wrote the job description away that says, hey, come here and learn this and do these things and be able to work in a team like this way and help them understand what they're trying to do.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

18 / evaluation

I've coached almost a thousand people because I think there's a billion people a year who switched jobs and ultimately most of them end up with a job that's worse than the one they were at, but they don't know how to find it.

“I've coached almost a thousand people because I think there's a billion people a year who switched jobs and ultimately most of them end up with a job that's worse than the one they were at, but they don't know how to find it.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

19 / recommendation

That's right. And so one of the things I'm trying to teach people now is to use AI to help them with the energy drains because most people, the one thing I've learned is that I grew up as an engineer and as an engineer was like everything should be a process.

“That's right. And so one of the things I'm trying to teach people now is to use AI to help them with the energy drains because most people, the one thing I've learned is that I grew up as an engineer and as an engineer was like everything should be a process.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

20 / recommendation

Recommends Demand Side Sales.

“I would have them read Demand Side Sales, and it basically is starting from the theory of why do people buy and how do we actually understand how to flip the lens from trying to sell people things to help them buy? And ultimately it has the entire method around it kind of frame for product and for founders.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

22 / belief

Yep, I think that's right, I think that's right. And again, I think Ulwick's is very valuable, especially in some companies where there's lots of risk, there's regulation, there's lots of moving parts, very complicated systems, but at the same time it's so many steps.

“Yep, I think that's right, I think that's right. And again, I think Ulwick's is very valuable, especially in some companies where there's lots of risk, there's regulation, there's lots of moving parts, very complicated systems, but at the same time it's so many steps.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

24 / belief

I think the easiest way to think about it is that I'm an engineer, electrical, basically have been building product for almost 30 years and one of the lies I was told growing up was build it and they will come.

“I think the easiest way to think about it is that I'm an engineer, electrical, basically have been building product for almost 30 years and one of the lies I was told growing up was build it and they will come.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

25 / belief

I think that the danger you run into is that when you look at the customer through the product, so if I look at the customers through the Snickers bar, then I think of Milky Way as a competitor.

“I think that the danger you run into is that when you look at the customer through the product, so if I look at the customers through the Snickers bar, then I think of Milky Way as a competitor.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

26 / belief

As opposed to the way I look at it is basically only people have jobs, products don't have jobs, people have jobs, organizations don't have jobs, people in organizations have jobs because that's the irrational part. And so fundamentally there's that two different views of how do we look at it, but ultimately I would say Clay's approach and my approach are derived from the same dataset where Ulwick's is derived from a different dataset and a different set of experiences.

“As opposed to the way I look at it is basically only people have jobs, products don't have jobs, people have jobs, organizations don't have jobs, people in organizations have jobs because that's the irrational part. And so fundamentally there's that two different views of how do we look at it, but ultimately I would say Clay's approach and my approach are derived from the same dataset where Ulwick's is derived from a different dataset and a different set of experiences.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

27 / preference

Am I not challenged enough? And you start to frame it, and when you frame it, you start to realize, I'm willing to actually take less money to be around smarter people because I want to be a founder later.

“Am I not challenged enough? And you start to frame it, and when you frame it, you start to realize, I'm willing to actually take less money to be around smarter people because I want to be a founder later.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

28 / evaluation

You have to be able to accept how people see you as opposed to how you want to be seen. So when companies will come to us and say, "All right, I want you to find these jobs for us," like, "Nope, I can't do it because it doesn't work.

“You have to be able to accept how people see you as opposed to how you want to be seen. So when companies will come to us and say, "All right, I want you to find these jobs for us," like, "Nope, I can't do it because it doesn't work.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

29 / evaluation

If I talk to people about buying a pack of chewing gum, most people can't remember at all when they bought a pack of chewing gum, even if it was in the last week like, "Uh, I think so.

“If I talk to people about buying a pack of chewing gum, most people can't remember at all when they bought a pack of chewing gum, even if it was in the last week like, "Uh, I think so.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

30 / preference

One of the things that I've been doing is I've been studying people for the last 10 years around why they switched from one company to another to literally understand the jobs of jobs because employees actually hire companies more than companies hire employees.

“One of the things that I've been doing is I've been studying people for the last 10 years around why they switched from one company to another to literally understand the jobs of jobs because employees actually hire companies more than companies hire employees.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

33 / commitment

Yeah, so at the end of the night, I have this philosophy that I have the energy in your body and your brain literally you need to use every ounce of it every day because you wake up the next day with a full bank account and you can't really save it.

“Yeah, so at the end of the night, I have this philosophy that I have the energy in your body and your brain literally you need to use every ounce of it every day because you wake up the next day with a full bank account and you can't really save it.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

34 / evaluation

" Just because people bitch about something doesn't mean they're going to do anything about it. This is where at Basecamp, we learned the fact that everybody said, "Oh, if you had Gantt charts, I'm going to leave you if you don't put Gantt charts in or resource allocation," and as much as they all say they want it, they're not leaving because of it.

“" Just because people bitch about something doesn't mean they're going to do anything about it. This is where at Basecamp, we learned the fact that everybody said, "Oh, if you had Gantt charts, I'm going to leave you if you don't put Gantt charts in or resource allocation," and as much as they all say they want it, they're not leaving because of it.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

35 / preference

The method that I have and that I've been using mostly because I've been in the startup world and doing new to the world type stuff is it's very, very qualitative, organic, and it's a combination of a process, practice and skills.

“The method that I have and that I've been using mostly because I've been in the startup world and doing new to the world type stuff is it's very, very qualitative, organic, and it's a combination of a process, practice and skills.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

36 / evaluation

It didn't do enough for us." It allows you to actually understand the struggling moment they had because, again, they were using your product and something happened and some context changed and now they struggle with it, and now they got to go find something else.

“It didn't do enough for us." It allows you to actually understand the struggling moment they had because, again, they were using your product and something happened and some context changed and now they struggle with it, and now they got to go find something else.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast
Search evidence