book / built
Demand Side Sales
“And so I wrote a book called Demand Side Sales that basically took the premise of stop trying to sell people and just help them make progress, help them buy.”
Public evidence record
Bob Moesta
Published podcast speaker
- Claims
- 36
- Episodes
- 2
- Shows
- 1
- Named items
- 2
Books, apps, and tools
The evidenced stack.
book / recommends
Demand Side Sales
“I would have them read Demand Side Sales, and it basically is starting from the theory of why do people buy and how do we actually understand how to flip the lens from trying to sell people things to help them buy? And ultimately it has the entire method around it kind of frame for product and for founders.”
Claim ledger
What Bob said.
4 transcript-backed records
01 / preference
But still, I had to do a lot of different speaking. And I love to do this because I know the people, I know your audience, I know what to do, but talking about HR to HR people is scary to me.
“But still, I had to do a lot of different speaking. And I love to do this because I know the people, I know your audience, I know what to do, but talking about HR to HR people is scary to me.”
- Speaker
- Bob Moesta
- Publisher
- Lenny's Podcast
02 / preference
Am I not challenged enough? And you start to frame it, and when you frame it, you start to realize, I'm willing to actually take less money to be around smarter people because I want to be a founder later.
“Am I not challenged enough? And you start to frame it, and when you frame it, you start to realize, I'm willing to actually take less money to be around smarter people because I want to be a founder later.”
- Speaker
- Bob Moesta
- Publisher
- Lenny's Podcast
03 / preference
One of the things that I've been doing is I've been studying people for the last 10 years around why they switched from one company to another to literally understand the jobs of jobs because employees actually hire companies more than companies hire employees.
“One of the things that I've been doing is I've been studying people for the last 10 years around why they switched from one company to another to literally understand the jobs of jobs because employees actually hire companies more than companies hire employees.”
- Speaker
- Bob Moesta
- Publisher
- Lenny's Podcast
04 / preference
The method that I have and that I've been using mostly because I've been in the startup world and doing new to the world type stuff is it's very, very qualitative, organic, and it's a combination of a process, practice and skills.
“The method that I have and that I've been using mostly because I've been in the startup world and doing new to the world type stuff is it's very, very qualitative, organic, and it's a combination of a process, practice and skills.”
- Speaker
- Bob Moesta
- Publisher
- Lenny's Podcast