Bob Moesta: preference

Transcript context

…So I think with Sherom, something that I read between the lines is he worked at Twitter for many years and I think Twitter attempted at Jobs to Be Done framework, and I don't know if it went well and I think it just caused a lot of people to think this is a terrible framework. This is where I think there's different flavors of it. And what I would say is that one flavor is really what I call very supply side driven, where it takes the underlying technology and then looks at it and says, "All right, what else can we do? Where can we be better? Where are things that are important but we're not satisfying on them?" And being able to prioritize. And so there's a very systematic approach that's hundreds of steps and very, very prescriptive in nature. The method that I have and that I've been using mostly because I've been in the startup world and doing new to the world type stuff is it's very, very qualitative, organic, and it's a combination of a process, practice and skills. So every company actually has its own innovation process based on who they have, who they're serving, the underlying technology. And so, in my opinion, to have a very predictive one process that fits across everybody, I think there are principles, but I don't think there's one process. And so I think that's what they used at Twitter. The other thing is that I think Jack was actually a big fan and he worked with Clay on a couple of things, but I don't think they worked on the method part of it, they worked on the thinking part of it. And so it was more about, so one of the most dangerous things you can do is sit in a room and hypothesize what the jobs are because I will guarantee you you're 100% wrong. And so this is what happens, by the way, this is the gift of dyslexia is I'm not an A student and so most A students don't start until they know the answer, most D students start because they don't know the answer. And so you start to realize we're wired very differently to do that. And so I always say that the A students have a disadvantage against the D students and entrepreneurship because we just go start and we learn right that in there. We don't have to hypothesize everything first because we actually don't know how to do that. So your advice there is essentially people often get Jobs to Be Done wrong because they just sit around and think about the Jobs to Be Done and aren't actually doing the work to interview and understand?…

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