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Bob Moesta: preference

24 Aug 2023 Lenny's Podcast The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)

“Am I not challenged enough? And you start to frame it, and when you frame it, you start to realize, I'm willing to actually take less money to be around smarter people because I want to be a founder later.”

— Bob Moesta

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Everything needed to verify it.

Speaker
Bob Moesta
Attribution
Verified speaker
Claim type
preference
Recorded
24 Aug 2023
Publisher
Lenny's Podcast

Transcript context

…Is there an insight from that work that you can share about why people leave jobs or join jobs? So the number one thing that I would say is almost everybody when you ask them about how they got the job they're in, the number one phrase you get is, "It was so lucky. I was so lucky, just happened to fall in my lap." And then when you actually unpack the story, luck had nothing to do with it. They were prepped, they were ready, there was pushes, there were pulls, there was anxieties, they were able to do it. And you start to realize, and the funny part is that if I talked to somebody who's been through three or four kind of switches, they all can say, "Yep, I've had that job. Yep, I've had that job. Yep, I've had that." And so there's frames around basically understanding what progress are you really trying to make now? Is it, do I need balance? Am I not challenged enough? And you start to frame it, and when you frame it, you start to realize, I'm willing to actually take less money to be around smarter people because I want to be a founder later. And so you start to realize that all of these things where we think we have to pay more money, over 50% of the people who got new jobs didn't get more money. It's a lie. It's about progress. It's about what do they want to learn? What skills do they want to get? At some point it's about money, but it's not always about money. And the other interesting part is when you talk about money, we talk about this notion of unpacking. We'll say, "Well, why do you need more money?" It's like, "Well, I have larger obligations," or, "I want more money because I want more respect." And so what you realize is in the hiring and firing criteria, they talk about money, but money actually has a bigger effect than just money. It's about respect or it's about responsibility or it's about their metric of progress. There's a whole bunch of things, but it's not just money. That's the interesting part. Yeah, I've definitely done that myself, there's a status component to your job.…

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