book / built
Demand Side Sales
“And so I wrote a book called Demand Side Sales that basically took the premise of stop trying to sell people and just help them make progress, help them buy.”
Public evidence record
Bob Moesta
Published podcast speaker
- Claims
- 36
- Episodes
- 2
- Shows
- 1
- Named items
- 2
Books, apps, and tools
The evidenced stack.
book / recommends
Demand Side Sales
“I would have them read Demand Side Sales, and it basically is starting from the theory of why do people buy and how do we actually understand how to flip the lens from trying to sell people things to help them buy? And ultimately it has the entire method around it kind of frame for product and for founders.”
Claim ledger
What Bob said.
9 transcript-backed records
01 / belief
One of the things that I've realized is strength finders is one of those things where, so one of the things I suck at is harmony and the strength fighters is helping people get along and everybody get along because part of me is I'm a really good innovator because I believe that innovation or product is a conflict sport.
“One of the things that I've realized is strength finders is one of those things where, so one of the things I suck at is harmony and the strength fighters is helping people get along and everybody get along because part of me is I'm a really good innovator because I believe that innovation or product is a conflict sport.”
- Speaker
- Bob Moesta
- Publisher
- Lenny's Podcast
02 / belief
Help me understand So they can see the journey, but also so you can feel the journey of what you're trying to do. And so almost every pic, I think every Pixar film is based on this premise.
“Help me understand So they can see the journey, but also so you can feel the journey of what you're trying to do. And so almost every pic, I think every Pixar film is based on this premise.”
- Speaker
- Bob Moesta
- Publisher
- Lenny's Podcast
03 / belief
At some point I felt like I might've fed them with a fire hose, so some people might have to listen to it twice. I talk too fast, I get excited, but I think we hit all the big spots.
“At some point I felt like I might've fed them with a fire hose, so some people might have to listen to it twice. I talk too fast, I get excited, but I think we hit all the big spots.”
- Speaker
- Bob Moesta
- Publisher
- Lenny's Podcast
04 / belief
Part of it is to realize as a founder, you have to do a lot of different things. And so part of it is I think self-awareness is one of the biggest assets you're going to have.
“Part of it is to realize as a founder, you have to do a lot of different things. And so part of it is I think self-awareness is one of the biggest assets you're going to have.”
- Speaker
- Bob Moesta
- Publisher
- Lenny's Podcast
05 / belief
I'm sure we're going to get some, just so you're clear, we're probably going to get some backlash from some of it as well. But again, I am looking at it as I am trying to make progress for the masses here and I think that the advice I'm trying to give should be able to help.
“I'm sure we're going to get some, just so you're clear, we're probably going to get some backlash from some of it as well. But again, I am looking at it as I am trying to make progress for the masses here and I think that the advice I'm trying to give should be able to help.”
- Speaker
- Bob Moesta
- Publisher
- Lenny's Podcast
06 / belief
Yep, I think that's right, I think that's right. And again, I think Ulwick's is very valuable, especially in some companies where there's lots of risk, there's regulation, there's lots of moving parts, very complicated systems, but at the same time it's so many steps.
“Yep, I think that's right, I think that's right. And again, I think Ulwick's is very valuable, especially in some companies where there's lots of risk, there's regulation, there's lots of moving parts, very complicated systems, but at the same time it's so many steps.”
- Speaker
- Bob Moesta
- Publisher
- Lenny's Podcast
07 / belief
I think the easiest way to think about it is that I'm an engineer, electrical, basically have been building product for almost 30 years and one of the lies I was told growing up was build it and they will come.
“I think the easiest way to think about it is that I'm an engineer, electrical, basically have been building product for almost 30 years and one of the lies I was told growing up was build it and they will come.”
- Speaker
- Bob Moesta
- Publisher
- Lenny's Podcast
08 / belief
I think that the danger you run into is that when you look at the customer through the product, so if I look at the customers through the Snickers bar, then I think of Milky Way as a competitor.
“I think that the danger you run into is that when you look at the customer through the product, so if I look at the customers through the Snickers bar, then I think of Milky Way as a competitor.”
- Speaker
- Bob Moesta
- Publisher
- Lenny's Podcast
09 / belief
As opposed to the way I look at it is basically only people have jobs, products don't have jobs, people have jobs, organizations don't have jobs, people in organizations have jobs because that's the irrational part. And so fundamentally there's that two different views of how do we look at it, but ultimately I would say Clay's approach and my approach are derived from the same dataset where Ulwick's is derived from a different dataset and a different set of experiences.
“As opposed to the way I look at it is basically only people have jobs, products don't have jobs, people have jobs, organizations don't have jobs, people in organizations have jobs because that's the irrational part. And so fundamentally there's that two different views of how do we look at it, but ultimately I would say Clay's approach and my approach are derived from the same dataset where Ulwick's is derived from a different dataset and a different set of experiences.”
- Speaker
- Bob Moesta
- Publisher
- Lenny's Podcast