book / built
Demand Side Sales
“And so I wrote a book called Demand Side Sales that basically took the premise of stop trying to sell people and just help them make progress, help them buy.”
Public evidence record
Bob Moesta
Published podcast speaker
- Claims
- 36
- Episodes
- 2
- Shows
- 1
- Named items
- 2
Books, apps, and tools
The evidenced stack.
book / recommends
Demand Side Sales
“I would have them read Demand Side Sales, and it basically is starting from the theory of why do people buy and how do we actually understand how to flip the lens from trying to sell people things to help them buy? And ultimately it has the entire method around it kind of frame for product and for founders.”
Claim ledger
What Bob said.
5 transcript-backed records
01 / recommendation
Because ultimately that's the diversity of a team that actually makes it really work. And so instead of trying to, most people try to hire people like themselves, and that actually is where it goes wrong because then you end up with a very large blind spot where ultimately if you start to realize what you're good at, what you suck at, what gives you energy, what sucks your energy and start to really complement it with other people.
“Because ultimately that's the diversity of a team that actually makes it really work. And so instead of trying to, most people try to hire people like themselves, and that actually is where it goes wrong because then you end up with a very large blind spot where ultimately if you start to realize what you're good at, what you suck at, what gives you energy, what sucks your energy and start to really complement it with other people.”
- Speaker
- Bob Moesta
- Publisher
- Lenny's Podcast
02 / recommendation
My belief is there's a lot of people who would do a new job if you actually wrote the job description away that says, hey, come here and learn this and do these things and be able to work in a team like this way and help them understand what they're trying to do.
“My belief is there's a lot of people who would do a new job if you actually wrote the job description away that says, hey, come here and learn this and do these things and be able to work in a team like this way and help them understand what they're trying to do.”
- Speaker
- Bob Moesta
- Publisher
- Lenny's Podcast
03 / recommendation
That's right. And so one of the things I'm trying to teach people now is to use AI to help them with the energy drains because most people, the one thing I've learned is that I grew up as an engineer and as an engineer was like everything should be a process.
“That's right. And so one of the things I'm trying to teach people now is to use AI to help them with the energy drains because most people, the one thing I've learned is that I grew up as an engineer and as an engineer was like everything should be a process.”
- Speaker
- Bob Moesta
- Publisher
- Lenny's Podcast
04 / recommendation
Recommends Demand Side Sales.
“I would have them read Demand Side Sales, and it basically is starting from the theory of why do people buy and how do we actually understand how to flip the lens from trying to sell people things to help them buy? And ultimately it has the entire method around it kind of frame for product and for founders.”
- Speaker
- Bob Moesta
- Publisher
- Lenny's Podcast
05 / recommendation
Built Demand Side Sales.
“And so I wrote a book called Demand Side Sales that basically took the premise of stop trying to sell people and just help them make progress, help them buy.”
- Speaker
- Bob Moesta
- Publisher
- Lenny's Podcast