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Bob Moesta

Published podcast speaker

Claims
36
Episodes
2
Shows
1
Named items
2

Books, apps, and tools

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book / built

Demand Side Sales

“And so I wrote a book called Demand Side Sales that basically took the premise of stop trying to sell people and just help them make progress, help them buy.”

Lenny's Podcast · 24 Aug 2023

Evidence receipt · Source ↗

book / recommends

Demand Side Sales

“I would have them read Demand Side Sales, and it basically is starting from the theory of why do people buy and how do we actually understand how to flip the lens from trying to sell people things to help them buy? And ultimately it has the entire method around it kind of frame for product and for founders.”

Lenny's Podcast · 24 Aug 2023

Evidence receipt · Source ↗

Claim ledger

What Bob said.

10 transcript-backed records

02 / evaluation

Like 53% of the people who basically said they got more money, did not get more money. They told the company they had more money because they knew they couldn't argue with having them come back because they got more money.

“Like 53% of the people who basically said they got more money, did not get more money. They told the company they had more money because they knew they couldn't argue with having them come back because they got more money.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

03 / evaluation

" And what I would say is nobody randomly changes jobs, it's just not possible. And so the reality is you can describe it that way and most people would say Lucky is random, but the reality is it's caused and if it's now caused, you start to actually realize that context has a lot of impact in it because if I don't have enough context, I don't have enough pushes, I can complain about my job, but I'll never make the switch.

“" And what I would say is nobody randomly changes jobs, it's just not possible. And so the reality is you can describe it that way and most people would say Lucky is random, but the reality is it's caused and if it's now caused, you start to actually realize that context has a lot of impact in it because if I don't have enough context, I don't have enough pushes, I can complain about my job, but I'll never make the switch.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

04 / evaluation

That's right. And the other problem I realized is that when you overpay people, what happens is that they actually become more and more scared that they will lose it, and then they become more and more conservative because they don't want to rock the boat and they actually don't work.

“That's right. And the other problem I realized is that when you overpay people, what happens is that they actually become more and more scared that they will lose it, and then they become more and more conservative because they don't want to rock the boat and they actually don't work.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

05 / evaluation

I've coached almost a thousand people because I think there's a billion people a year who switched jobs and ultimately most of them end up with a job that's worse than the one they were at, but they don't know how to find it.

“I've coached almost a thousand people because I think there's a billion people a year who switched jobs and ultimately most of them end up with a job that's worse than the one they were at, but they don't know how to find it.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

06 / evaluation

You have to be able to accept how people see you as opposed to how you want to be seen. So when companies will come to us and say, "All right, I want you to find these jobs for us," like, "Nope, I can't do it because it doesn't work.

“You have to be able to accept how people see you as opposed to how you want to be seen. So when companies will come to us and say, "All right, I want you to find these jobs for us," like, "Nope, I can't do it because it doesn't work.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

07 / evaluation

If I talk to people about buying a pack of chewing gum, most people can't remember at all when they bought a pack of chewing gum, even if it was in the last week like, "Uh, I think so.

“If I talk to people about buying a pack of chewing gum, most people can't remember at all when they bought a pack of chewing gum, even if it was in the last week like, "Uh, I think so.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

09 / evaluation

" Just because people bitch about something doesn't mean they're going to do anything about it. This is where at Basecamp, we learned the fact that everybody said, "Oh, if you had Gantt charts, I'm going to leave you if you don't put Gantt charts in or resource allocation," and as much as they all say they want it, they're not leaving because of it.

“" Just because people bitch about something doesn't mean they're going to do anything about it. This is where at Basecamp, we learned the fact that everybody said, "Oh, if you had Gantt charts, I'm going to leave you if you don't put Gantt charts in or resource allocation," and as much as they all say they want it, they're not leaving because of it.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast

10 / evaluation

It didn't do enough for us." It allows you to actually understand the struggling moment they had because, again, they were using your product and something happened and some context changed and now they struggle with it, and now they got to go find something else.

“It didn't do enough for us." It allows you to actually understand the struggling moment they had because, again, they were using your product and something happened and some context changed and now they struggle with it, and now they got to go find something else.”
Speaker
Bob Moesta
Publisher
Lenny's Podcast
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