Bob Moesta: evaluation

Transcript context

…That was the beginning of the question I was about to ask, which is why this is so important. So why does someone need to spend time understanding what is pulling them to get out to leave? If I go back to Jobs to Done theory, its value is created by the context that you're in and the outcome that you want and you start to realize that through your life, your context changes. And so at some point, for example, in my twenties, I'd love to learn a lot of things. And so it was this whole notion of learning lots of things. But once I mastered it was like, all right, I know all these things. What can I do next? And so you start to realize that it's about that. Where are you in this world and why is it creating that space for you to go like, "Yeah, what else can I do? " And what I would say is nobody randomly changes jobs, it's just not possible. And so the reality is you can describe it that way and most people would say Lucky is random, but the reality is it's caused and if it's now caused, you start to actually realize that context has a lot of impact in it because if I don't have enough context, I don't have enough pushes, I can complain about my job, but I'll never make the switch. So how many people say they want a new job, but they actually don't know what to do? So many people talk about I out of here, I've got to leave, I got to go. And then they never do. That's…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.