Bob Moesta: evaluation

Transcript context

…Awesome. Is Jobs to Be Done ever not the right framework for people to figure out what to build? Oh yeah. So couple places, one is when there's no choice or there's no real choice. So what's interesting is think about is why do you know more about your car insurance than your health insurance, right? And most of it is because your health insurance is given to you by your employer and you only utilize it when you're sick. But the car insurance, you have to pay for it so you have to sit down and decide what are the different trade-offs you're going to make where when you do it for the employer, it's good, better, best. And it literally is like, where am I my life? Have I been sick? There's some basic things, but there's no real choice there. And so you start to realize where there's no real choice or where people want to make the choice obvious, it doesn't work. You have to be able to accept how people see you as opposed to how you want to be seen. So when companies will come to us and say, "All right, I want you to find these jobs for us," like, "Nope, I can't do it because it doesn't work. I can tell you what the demand side is asking for and then we can see how your product fits to it and what you have to modify to it, but if I try to help you build the case to make the jobs what you think they are, it doesn't work." In those cases, is there a different framework you recommend or is it just like you don't really have a lot of options?…

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