book / built
Demand Side Sales
“And so I wrote a book called Demand Side Sales that basically took the premise of stop trying to sell people and just help them make progress, help them buy.”
Public evidence record
Bob Moesta
Published podcast speaker
- Claims
- 36
- Episodes
- 2
- Shows
- 1
- Named items
- 2
Books, apps, and tools
The evidenced stack.
book / recommends
Demand Side Sales
“I would have them read Demand Side Sales, and it basically is starting from the theory of why do people buy and how do we actually understand how to flip the lens from trying to sell people things to help them buy? And ultimately it has the entire method around it kind of frame for product and for founders.”
Claim ledger
What Bob said.
2 transcript-backed records
01 / prediction
I don't know if they're that simple, but I think that the notion of the next step is to make sure it's a big enough step.
“I don't know if they're that simple, but I think that the notion of the next step is to make sure it's a big enough step.”
- Speaker
- Bob Moesta
- Publisher
- Lenny's Podcast
02 / prediction
" But the reality is, Jobs to Be Done research is hypothesis building research. I don't know, that's part of the point is we really don't know.
“" But the reality is, Jobs to Be Done research is hypothesis building research. I don't know, that's part of the point is we really don't know.”
- Speaker
- Bob Moesta
- Publisher
- Lenny's Podcast