book / built
Demand Side Sales
“And so I wrote a book called Demand Side Sales that basically took the premise of stop trying to sell people and just help them make progress, help them buy.”
Public evidence record
Bob Moesta
Published podcast speaker
- Claims
- 36
- Episodes
- 2
- Shows
- 1
- Named items
- 2
Books, apps, and tools
The evidenced stack.
book / recommends
Demand Side Sales
“I would have them read Demand Side Sales, and it basically is starting from the theory of why do people buy and how do we actually understand how to flip the lens from trying to sell people things to help them buy? And ultimately it has the entire method around it kind of frame for product and for founders.”
Claim ledger
What Bob said.
2 transcript-backed records
01 / observation
This is where you like what you're doing, but the fact is that at some point there's just too much of it and you're not doing it in a way that basically you don't like the way you're doing it. And so part of it is pulling you back to basically where you actually have control over the work and control over yourself and control to basically manage your time yourself because at some point we get sucked in and it happens a lot in startups.
“This is where you like what you're doing, but the fact is that at some point there's just too much of it and you're not doing it in a way that basically you don't like the way you're doing it. And so part of it is pulling you back to basically where you actually have control over the work and control over yourself and control to basically manage your time yourself because at some point we get sucked in and it happens a lot in startups.”
- Speaker
- Bob Moesta
- Publisher
- Lenny's Podcast
02 / observation
What would be the questions Bob would ask in a jobs be done interview around this topic? And it comes back and the questions are, questions are really good, but the problem is that they're not based on the previous answer.
“What would be the questions Bob would ask in a jobs be done interview around this topic? And it comes back and the questions are, questions are really good, but the problem is that they're not based on the previous answer.”
- Speaker
- Bob Moesta
- Publisher
- Lenny's Podcast