Evidence receipt / recommendation
Published · transcript-backedBuilt Demand Side Sales.
24 Aug 2023 Lenny's Podcast The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
“And so I wrote a book called Demand Side Sales that basically took the premise of stop trying to sell people and just help them make progress, help them buy.”
Source trail
Everything needed to verify it.
- Speaker
- Bob Moesta
- Attribution
- Verified speaker
- Claim type
- recommendation
- Recorded
- 24 Aug 2023
- Publisher
- Lenny's Podcast
Transcript context
…I love that. So what this is it's really about focusing on the customer. It's about understanding the causation behind it and then using design thinking to actually start to realize, how do we actually enable people to make progress? We don't need to sell them, we need to enable them to buy. And so I wrote a book called Demand Side Sales that basically took the premise of stop trying to sell people and just help them make progress, help them buy. And so the whole book is instead of trying to base the sales process on how we want to sell, we need to actually design the sales process on how they want to buy. And it seems like it's the same thing, but they're actually really, really different things. Is there an example that can make this even more real of a company or a product?…
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