Evidence receipt / recommendation
Published · transcript-backedRecommends Demand Side Sales.
24 Aug 2023 Lenny's Podcast The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
“I would have them read Demand Side Sales, and it basically is starting from the theory of why do people buy and how do we actually understand how to flip the lens from trying to sell people things to help them buy? And ultimately it has the entire method around it kind of frame for product and for founders.”
Source trail
Everything needed to verify it.
- Speaker
- Bob Moesta
- Attribution
- Verified speaker
- Claim type
- recommendation
- Recorded
- 24 Aug 2023
- Publisher
- Lenny's Podcast
Transcript context
…If someone wanted to start actually following through on this, which book would you recommend they start with to help them understand how to apply your approach? I would have them read Demand Side Sales, and it basically is starting from the theory of why do people buy and how do we actually understand how to flip the lens from trying to sell people things to help them buy? And ultimately it has the entire method around it kind of frame for product and for founders. Awesome. Is Jobs to Be Done ever not the right framework for people to figure out what to build?…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.