Bob Moesta: prediction

Transcript context

…The latter, yeah, the product has done really well. I already told you an example. I can't say it, but you can. The thing is, for example, Autobooks is another one that did this, right? They start to realize that the fact is you need to study the struggling moments and it helps you determine what not to build, right? Too many times we just keep adding more and more things to the product. And so in larger organizations it's very difficult because at some point the dominant market research is about hypothesis testing, "I'm going to go build a hypothesis and go basically then go build a research project to prove or disprove that hypothesis. " But the reality is, Jobs to Be Done research is hypothesis building research. I don't know, that's part of the point is we really don't know. We think we know, but Dr. Taguchi would always tell me there's way more unknown than there is known and never forget it. And so again, what causes people to buy windows is not what we think it is. And so you start to realize that. I think Drucker said it best, he goes, "What businesses think they're selling is not what customers are buying." And to be honest, he said that in 1953, and it's still true today. I just did interviews today where they're like, "Oh, people are buying for this reason," and we did 12 interviews and you started to realize, nope, that's not why they're buying. And they're shocked. Awesome. Okay, so you didn't say it, but maybe Facebook Marketplace?…

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