Bob Moesta: belief

Transcript context

…This episode is brought to you by Eppo. Eppo is a next generation AB testing platform built by Airbnb alums from modern growth teams, companies like DraftKings, Zapier, ClickUp, Twitch and Cameo rely on Eppo to power their experiments. Wherever you work, running experiments is increasingly essential, but there are no commercial tools that integrate with a modern growth team stack. This leads to wasted time building internal tools or trying to run your own experiments through a clunky marketing tool. When I was at Airbnb, one of the things that I loved most about working there was our experimentation platform where I was able to slice and dice data by device types, country, user stage. Eppo, does all that and more delivering results quickly, avoiding annoying prolonged analytic cycles and helping you easily get to the root cause of any issue you discover. Eppo lets you go beyond click through metrics and instead use your north star metrics like activation, retention, subscription and payments. Eppo supports tests on the front end, on the backend, email marketing, even machine learning claims. Check out Eppo at geteppo.com, that's geteppo.com and 10x your experiment velocity. When I think about Jobs to Be Done, I've never fully implemented any sort of structured framework, but I find that it's been really useful in my newsletter work and my podcast work, just thinking about what is the job my newsletter is doing for people? For me, it's helping people get better at the craft of building and growing products. And I just think of it, there's these buckets of jobs to be done and then there's this formal, "Let's just do it for real." I guess, one, do you find that to be true? There's the very simple and there's the more official? So what I would say is I find a lot of founders, especially really successful founders, like I would say Jason Fried is one of those where he intuitively understood this. He actually thinks this way but didn't have language wrapped around it, right? So I think that it's a very useful framework. I think that the danger you run into is that when you look at the customer through the product, so if I look at the customers through the Snickers bar, then I think of Milky Way as a competitor. But if I look at the customer and say, "Why did they pick that thing?" Then I realize that a protein shake and an apple and a sandwich are the competitors not Milky Way. Got it. So say someone wanted to start going in this direction of Jobs to Be Done, what is the simplest, I don't know, first version, lightweight approach to starting to think this way?…

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