Evidence receipt / belief
Published · transcript-backedBob Moesta: belief
24 Aug 2023 Lenny's Podcast The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
“Yep, I think that's right, I think that's right. And again, I think Ulwick's is very valuable, especially in some companies where there's lots of risk, there's regulation, there's lots of moving parts, very complicated systems, but at the same time it's so many steps.”
Source trail
Everything needed to verify it.
- Speaker
- Bob Moesta
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 24 Aug 2023
- Publisher
- Lenny's Podcast
Transcript context
…That's super interesting, I had no idea about this. And your sense is in the case of Twitter, for example, maybe it's closer to Clay's just think about it approach. Yep, I think that's right, I think that's right. And again, I think Ulwick's is very valuable, especially in some companies where there's lots of risk, there's regulation, there's lots of moving parts, very complicated systems, but at the same time it's so many steps. You have to have a very disciplined organization to follow it. If someone wanted to start actually following through on this, which book would you recommend they start with to help them understand how to apply your approach?…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.