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Published · transcript-backed

Bob Moesta: preference

24 Aug 2023 Lenny's Podcast The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)

“One of the things that I've been doing is I've been studying people for the last 10 years around why they switched from one company to another to literally understand the jobs of jobs because employees actually hire companies more than companies hire employees.”

— Bob Moesta

Source trail

Everything needed to verify it.

Speaker
Bob Moesta
Attribution
Verified speaker
Claim type
preference
Recorded
24 Aug 2023
Publisher
Lenny's Podcast

Transcript context

…Yeah, this is a great opportunity to pass it on and so I'm very happy we're doing that. I had no idea about any of this about you, so thank you for sharing that. It's been fun. I pinched myself. The other part is I don't know how I got here. One of the things that I've been doing is I've been studying people for the last 10 years around why they switched from one company to another to literally understand the jobs of jobs because employees actually hire companies more than companies hire employees. And so you start to realize the struggling moment is why don't we have enough people? And otherwise I want to leave, but I don't know how to leave. And so I'm in the midst of writing a book around that right now with Michael Horn and Ethan Bernstein. Is there an insight from that work that you can share about why people leave jobs or join jobs?…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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