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Bob Moesta: commitment

24 Aug 2023 Lenny's Podcast The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)

“Yeah, so at the end of the night, I have this philosophy that I have the energy in your body and your brain literally you need to use every ounce of it every day because you wake up the next day with a full bank account and you can't really save it.”

— Bob Moesta

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Everything needed to verify it.

Speaker
Bob Moesta
Attribution
Verified speaker
Claim type
commitment
Recorded
24 Aug 2023
Publisher
Lenny's Podcast

Transcript context

…Can you show that and share who those folks are? Yeah, so at the end of the night, I have this philosophy that I have the energy in your body and your brain literally you need to use every ounce of it every day because you wake up the next day with a full bank account and you can't really save it. So every night I paint. And so these are paintings of my mentors and they're above me, but Dr. Deming, Clay, Dr. Taguchi, and Dr. Willie Moore, I wrote about him in a book called Learning to Build, and the five skills that they taught me to enable me to kind of work on so many different things in different areas. And so Deming I met when I was 18, he took me to Japan. I worked for Ford and I was responsible on the front lines to help reduce product development cycle time at Ford from 72 months to 36 months. So that's where I learned a lot of tools and methods and things like that from Toyota. And then I learned Dr. Taguchi's method, which is amazing around designed experiments. Dr. Willie Moore was my first boss at Ford, and she was a PhD in particle physics and she taught me empathetic perspective of how to see things and frame things and really amazing, amazing individual. And then the last one was Clay Christensen, which is I just walked in his office and he had a sign outside his office basically saying anomalies wanted, and I walked in and I said, "Look, I'm an anomaly. I don't really know if you want anomalies, but I am." And we sat down and started talking, and ultimately I asked him, "What's your research and how can I help?" He had been there maybe about a year, and it was one of those things where he got kind of somber and it was almost like he had a tear, and I was like, "What's going on?" He goes, "I've been here a year and everybody's asked me for things, but nobody's ever asked to help me, and you're the first person." And so that was the beginning of the relationship, and I had four hours a quarter for 27 years with Clay with no agenda, which is kind of amazing. That's incredible. What a beautiful way to wrap up our chat, Bob. My job to be done for this interview was to help people understand Jobs to Be Done. I think we accomplished our goal as much as we can in one hour. Two final questions, where can folks find you online if they want to reach out and maybe ask you a question?…

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