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Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming

26 Apr 2023 40 published claims 2 attributable people

Speakers in the public record

Claim mix

belief 26evaluation 10uncertainty 2commitment 1recommendation 1

Evidence policy

Every row below preserves an exact excerpt. Identified speakers are linked; unresolved voices are labeled and excluded from people counts.

Claim ledger

The useful parts, with receipts.

40 published records

01 / evaluation

Therefore, what you're going to put on that disk is going to be informed by that business model. It's got to have a degree of planned obsolescence to it because if it doesn't, if you just bought one game and played it forever, that's the end of the video game business.

“Therefore, what you're going to put on that disk is going to be informed by that business model. It's got to have a degree of planned obsolescence to it because if it doesn't, if you just bought one game and played it forever, that's the end of the video game business.”
Speaker
Not verified from transcript
Publisher
Acquired

06 / belief

I think part of the pitch that Riot made to me that made me convinced that it had a distribution advantage and made me willing to invest in it, was the way they understood the existing audience for Defense of the Ancients, which was a game that was a mod of Warcraft 3.

“I think part of the pitch that Riot made to me that made me convinced that it had a distribution advantage and made me willing to invest in it, was the way they understood the existing audience for Defense of the Ancients, which was a game that was a mod of Warcraft 3.”
Speaker
Not verified from transcript
Publisher
Acquired

07 / belief

I think there's another piece of this, especially for free-to-play games, where live operations, keeping the events fresh, adding new cosmetics in the game like League of Legends, is actually where most of the reinvestment probably goes, versus any of the marketing.

“I think there's another piece of this, especially for free-to-play games, where live operations, keeping the events fresh, adding new cosmetics in the game like League of Legends, is actually where most of the reinvestment probably goes, versus any of the marketing.”
Speaker
Not verified from transcript
Publisher
Acquired

08 / belief

At one point, I think in the series, you guys say that with your investor hats on, it would be really weird if an entrepreneur approached you today and said, I'm going to build a game for a console.

“At one point, I think in the series, you guys say that with your investor hats on, it would be really weird if an entrepreneur approached you today and said, I'm going to build a game for a console.”
Speaker
David Rosenthal
Publisher
Acquired

14 / belief

I think their strategy was triple down on League of Legends, let's make sure that we could get it to all corners of the globe, and that we can really build a billion dollar plus annual revenue base and the eSports component, the Worlds and all these other things, and then we'll go and release Valorant, Tactics, and some of these other things.

“I think their strategy was triple down on League of Legends, let's make sure that we could get it to all corners of the globe, and that we can really build a billion dollar plus annual revenue base and the eSports component, the Worlds and all these other things, and then we'll go and release Valorant, Tactics, and some of these other things.”
Speaker
Not verified from transcript
Publisher
Acquired

17 / belief

I played video games, and I still play video games probably way too much. It wasn't even until I entered venture capital that I realized, oh, you could invest in games.

“I played video games, and I still play video games probably way too much. It wasn't even until I entered venture capital that I realized, oh, you could invest in games.”
Speaker
Not verified from transcript
Publisher
Acquired

19 / belief

By the way, I think even me at that time was telling people, that's probably not the wisest thing, especially when you think about that it's not even a forever game.

“By the way, I think even me at that time was telling people, that's probably not the wisest thing, especially when you think about that it's not even a forever game.”
Speaker
Not verified from transcript
Publisher
Acquired

20 / uncertainty

I don't know as much about what they count when they count the Hollywood revenues or the music industry revenues, whether it's ticket prices or what.

“I don't know as much about what they count when they count the Hollywood revenues or the music industry revenues, whether it's ticket prices or what.”
Speaker
Not verified from transcript
Publisher
Acquired

24 / belief

I think with the real expansion of the audience in that intervening decade, you now have actually the question that David brought up, which is he doesn't want to own one of these devices, and yet he wants to play those games.

“I think with the real expansion of the audience in that intervening decade, you now have actually the question that David brought up, which is he doesn't want to own one of these devices, and yet he wants to play those games.”
Speaker
Not verified from transcript
Publisher
Acquired

27 / belief

I think once you start down the paid path for customer acquisition, it's a slippery slope, and it's a very difficult thing to come back from because you become almost an addict to it.

“I think once you start down the paid path for customer acquisition, it's a slippery slope, and it's a very difficult thing to come back from because you become almost an addict to it.”
Speaker
Not verified from transcript
Publisher
Acquired

28 / uncertainty

I don't know how intentional it actually was in hindsight, but they've ended up building this platform and they're like, oh, wait, now all these other developers want to use this.

“I don't know how intentional it actually was in hindsight, but they've ended up building this platform and they're like, oh, wait, now all these other developers want to use this.”
Speaker
Not verified from transcript
Publisher
Acquired

29 / belief

I was very much inspired by a book that I think you know as well, The Genius of the System by Thomas Schatz. That book is a remarkable book in my opinion because it really takes the business side of the film business back from the 20s to the 50s, really elevates the business side of the business, and shows how a lot of what we understood to be the creative part of the business really was a collaboration between creative people and business people.

“I was very much inspired by a book that I think you know as well, The Genius of the System by Thomas Schatz. That book is a remarkable book in my opinion because it really takes the business side of the film business back from the 20s to the 50s, really elevates the business side of the business, and shows how a lot of what we understood to be the creative part of the business really was a collaboration between creative people and business people.”
Speaker
Not verified from transcript
Publisher
Acquired

30 / belief

To your point about the platform-based publishing, I think that's really been more of the way that the online distributors have created competitive advantage against their packaged goods rivals and how they built very similar businesses to a lot of the businesses that we've seen emerge and disrupt incumbent industries across the internet space.

“To your point about the platform-based publishing, I think that's really been more of the way that the online distributors have created competitive advantage against their packaged goods rivals and how they built very similar businesses to a lot of the businesses that we've seen emerge and disrupt incumbent industries across the internet space.”
Speaker
Not verified from transcript
Publisher
Acquired

31 / evaluation

It's also exactly what we talked about on the Peloton episode, where Peloton, despite all the problems, has possibly the most incredible consumer subscription business at least from their first five, eight years of customers, because they selected into buying a $2000 exercise bike.

“It's also exactly what we talked about on the Peloton episode, where Peloton, despite all the problems, has possibly the most incredible consumer subscription business at least from their first five, eight years of customers, because they selected into buying a $2000 exercise bike.”
Speaker
Ben Gilbert
Publisher
Acquired

32 / evaluation

I feel like Nintendo, in my mind, did have one revolutionary idea that they have just run with for the past 40 years, which was make incredible games and get people who are capable of making incredible games, either in-house or make sure they publish on the platform.

“I feel like Nintendo, in my mind, did have one revolutionary idea that they have just run with for the past 40 years, which was make incredible games and get people who are capable of making incredible games, either in-house or make sure they publish on the platform.”
Speaker
David Rosenthal
Publisher
Acquired

33 / evaluation

If I'm hearing you, right, it's because it's just difficult to accrue enough power over the ecosystem to have flexibility in your business, to have pricing power, to be able to negotiate effectively with everyone else you need to to reach your customers.

“If I'm hearing you, right, it's because it's just difficult to accrue enough power over the ecosystem to have flexibility in your business, to have pricing power, to be able to negotiate effectively with everyone else you need to to reach your customers.”
Speaker
Ben Gilbert
Publisher
Acquired

34 / evaluation

I asked these questions because my skepticism has come from all these egalitarian notions of, in the Web2 world, it's awful, because you have to pay the gaming company for the items.

“I asked these questions because my skepticism has come from all these egalitarian notions of, in the Web2 world, it's awful, because you have to pay the gaming company for the items.”
Speaker
Ben Gilbert
Publisher
Acquired

35 / recommendation

I think Avlok is one of the best thinkers about how to apply AI to turn something that looks more a services business historically into a true tech venture scale opportunity.

“I think Avlok is one of the best thinkers about how to apply AI to turn something that looks more a services business historically into a true tech venture scale opportunity.”
Speaker
Ben Gilbert
Publisher
Acquired

36 / evaluation

I think one of the super cool things for me, and the reason why Gamecraft, I think, has been listened to by far more people than just in the games industry, is that this dynamic applies to a lot of industries.

“I think one of the super cool things for me, and the reason why Gamecraft, I think, has been listened to by far more people than just in the games industry, is that this dynamic applies to a lot of industries.”
Speaker
David Rosenthal
Publisher
Acquired

39 / evaluation

I think the common narrative is, video games are something created by creative geniuses, a Miyamoto type person, and then the business models rearranged around the creative vision having consumers that flocked to it.

“I think the common narrative is, video games are something created by creative geniuses, a Miyamoto type person, and then the business models rearranged around the creative vision having consumers that flocked to it.”
Speaker
Ben Gilbert
Publisher
Acquired

40 / evaluation

Then Spotify comes along and just like, oh, well, we have tons of users, we're just going to expose this right on the main feed. So much of our growth in the last year or two years has come from Spotify, specifically because more people are listening to podcasts on Spotify.

“Then Spotify comes along and just like, oh, well, we have tons of users, we're just going to expose this right on the main feed. So much of our growth in the last year or two years has come from Spotify, specifically because more people are listening to podcasts on Spotify.”
Speaker
Ben Gilbert
Publisher
Acquired
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