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26 Apr 2023 Acquired Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming

“I was very much inspired by a book that I think you know as well, The Genius of the System by Thomas Schatz. That book is a remarkable book in my opinion because it really takes the business side of the film business back from the 20s to the 50s, really elevates the business side of the business, and shows how a lot of what we understood to be the creative part of the business really was a collaboration between creative people and business people.”

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Speaker unverified
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Not verified from this transcript
Claim type
belief
Recorded
26 Apr 2023
Publisher
Acquired

Transcript context

…I think an appropriate place to start might be, what inspired the two of you to go talk about this and create Gamecraft, create this podcast? I think after I retired from Benchmark a couple of years ago, retired from active investing, obviously, the glide path out of venture is a long glide path. I'm still involved to this day. But after I retired from frontline investing, I really started to think about ways that I could be useful and helpful in the video game business, whether that was doing boards without compensation, whether it was helping young entrepreneurs, or mentoring younger venture capitalists. I thought, maybe I should just write a book. I was very much inspired by a book that I think you know as well, The Genius of the System by Thomas Schatz. That book is a remarkable book in my opinion because it really takes the business side of the film business back from the 20s to the 50s, really elevates the business side of the business, and shows how a lot of what we understood to be the creative part of the business really was a collaboration between creative people and business people. I've always had that same sense of the video game business. I thought it might be fun to do something in that vein, where we showed what was happening on the business side and how it was informing what was happening on the creative side. I think the common narrative is, video games are something created by creative geniuses, a Miyamoto type person, and then the business models rearranged around the creative vision having consumers that flocked to it. I think, already, you're introducing this interesting wedge of, actually, there are very clear business models that guide where the water of creativity can flow. That has been, for the last 50 years, what has defined the video game industry, not the other way around.…

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