Speaker unverified: belief

Transcript context

…I want to pick up on something Mitch said a minute ago about how you roll. I think it also might be relevant far beyond games and some of your investing beyond games, too. You said you'd look for something that can have a distribution advantage up front. Game differential profits versus your competitors and then reinvest. Let's take a game. Once the game starts to work, how do you think about the reinvesting piece like that's the customer acquisition piece? What's that calculus for you? I resist as long as possible going paid, although sometimes you're so profitable that you can and not really mess your margins up too much. I think once you start down the paid path for customer acquisition, it's a slippery slope, and it's a very difficult thing to come back from because you become almost an addict to it. You're so reliant on it that you start to twist your mental model to believe that you're in this lifetime value return on investment thing that is unhealthy, I think . What I do love is doubling down on the organic stuff. In the Thatgamecompany case, it's like, okay, we got this thing crashing on mobile, let's look at some other platforms where a similar user could be aggregated, whether it's Switch, whether it's casual PlayStation, et cetera, and let's go after those. Apple wanted us in the arcade. We couldn't do it because we want it to be cross platform. They wanted exclusives. It's also what you say no to during that. It would have been easy to say, okay, hey, there's a couple million dollars of minimum [inaudible 01:10:17]. But you're not going to expand your audience, by the way.…

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