Evidence receipt / belief
Published · transcript-backedSpeaker unverified: belief
26 Apr 2023 Acquired Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming
“I think there's another piece of this, especially for free-to-play games, where live operations, keeping the events fresh, adding new cosmetics in the game like League of Legends, is actually where most of the reinvestment probably goes, versus any of the marketing.”
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Everything needed to verify it.
- Speaker
- Speaker unverified
- Attribution
- Not verified from this transcript
- Claim type
- belief
- Recorded
- 26 Apr 2023
- Publisher
- Acquired
Transcript context
…But you're not going to expand your audience, by the way. Not going to expand the audience. It's making those kinds of key choices that continue to reinforce the competitive advantage. I think there's another piece of this, especially for free-to-play games, where live operations, keeping the events fresh, adding new cosmetics in the game like League of Legends, is actually where most of the reinvestment probably goes, versus any of the marketing. It's, let's keep this game fresh because in a lot of ways, when you launch a game like League of Legends, that's just the starting line. There's still a 10-year journey of keeping this game alive and fresh. That's where a lot of the reinvestment goes in these studios. How does the level and capital intensity of reinvestment in fresh content for forever games compare to the old world of building new package games for a studio or a publisher?…
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