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Published · transcript-backedSpeaker unverified: belief
26 Apr 2023 Acquired Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming
“I think part of the pitch that Riot made to me that made me convinced that it had a distribution advantage and made me willing to invest in it, was the way they understood the existing audience for Defense of the Ancients, which was a game that was a mod of Warcraft 3.”
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- Recorded
- 26 Apr 2023
- Publisher
- Acquired
Transcript context
…It's never been a better time to be a gamer. Yeah, it should be an amazing, amazing game. Like we know with apps and software, having a great app, unless it is truly top one app in that category, people will never even know it exists. I think that a lot of people that are building studios today are much more in the camp of I'm going to build the best game ever, and people will come. I think if we've learned anything over the years, unless it is truly the exception, they won't come. I think part of the pitch that Riot made to me that made me convinced that it had a distribution advantage and made me willing to invest in it, was the way they understood the existing audience for Defense of the Ancients, which was a game that was a mod of Warcraft 3. They were going to turn it into a standalone product with it and relaunch it online with its own characters and own IP. You could see that as a studio bet on a certain level, but they had identified this enormous pool of users who were playing Defense of the Ancients. There was this crazy pent-up demand for exactly what they were going to do because modding Defense of the Ancients and running it as a user, you to find an out-of-print copy of Warcraft 3, and go through all of these machinations to... The Riot team did some pretty awesome growth hacks in the early days, right?…
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