Speaker unverified: belief

Transcript context

…You thought it was a good idea at some point? I actually think for 100Thieves, which is an eSports organization, it has three pillars of it, which is content and immediate side, it has an apparel side, which is also a thriving business, and then the eSports side. The view was always, which is probably similar to Mitch's, eSports is marketing. The view was, how do you start a brand in gaming? It was let's try and we'll go and get a spot in League of Legends, which was franchising at the time, that will legitimize the brand, and then hopefully, that eventually figures itself out and becomes sustainable. It will be great marketing and distribution for legitimizing a new brand in the gaming space. I think there are all sorts of nuances around League of Legends eSports and Counter Strike eSports. Really, when you say the word eSports, and this is probably the real struggle of it, it's quite literally just saying, what do you think of sports and owning a sports team? It's like, every single sport actually has its own pros and cons to it. There are certain leagues that maybe accrue more value than not, but for the most part, they really are a marketing engine. They can be a marketing engine for your organization if you have set it up that way. But for the most part, it's a marketing engine for the game itself and keeping it fresh. That's actually what I'm more curious about. David took it to the enterprise value of eSports organizations.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.