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Published · transcript-backed

David Rosenthal: belief

26 Apr 2023 Acquired Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming

“There was at least a five-year period, I think, where Microsoft's AI was called Cortana after Cortana from Halo.”

— David Rosenthal

Source trail

Everything needed to verify it.

Speaker
David Rosenthal
Attribution
Verified speaker
Claim type
belief
Recorded
26 Apr 2023
Publisher
Acquired

Transcript context

…Exactly. I remember Dany Berry when she was making M.U.L.E in the old EA days. She was basically like, oh, I would make the characters behave randomly because they seemed more intelligent. Every once in a while, I would get my NPCs to make mistakes. People were like, oh my God, they're alive, because that just seemed so human compared to the computer-like behavior. It started there. It evolved all the way to the very sophisticated computer and probably in AI. There was at least a five-year period, I think, where Microsoft's AI was called Cortana after Cortana from Halo. Obviously, every rock you turnover in Silicon Valley these days is an AI pitch.…

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