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Speaker unverified: belief

26 Apr 2023 Acquired Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming

“I think one is an art pipeline, clearly, because just the amount of money that's spent on art in video games is mind boggling.”

— Speaker unverified

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Speaker
Speaker unverified
Attribution
Not verified from this transcript
Claim type
belief
Recorded
26 Apr 2023
Publisher
Acquired

Transcript context

…Literally, the parking lot was full. We have to drive around to the town hall park. We get asked a lot about where we see the technology being applied. I think there's a train of thought that has been advanced that, oh, wow, this is really going to democratize the game industry in a way, where now, like you're seeing with Midjourney, for example, where you can just describe a piece of art and it magically appears. People will be able to describe a game and it'll magically appear. I don't subscribe to that. Again, maybe it's just my narrow mindedness, but I do believe that making games is really hard. I think making a coherent narratively satisfying journey in a game context, in an interactive context is not necessarily going to fall to AI early. That may be one of the later things that happens. But in the interim, there is going to be some really cool stuff to happen. We were talking about this with some senior executives in the video game industry recently. I think we agreed that there were going to be four really interesting areas of investment early on. I think one is an art pipeline, clearly, because just the amount of money that's spent on art in video games is mind boggling. It's just staggering because when you think about it, it's like you're making an MMO, you got a town, one of many, there are buildings in the town. Every building has a table, every building has a chair, every building has a piece of art on the wall. Every character has clothing.…

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