Lenny's Podcast / episode intelligence
Speakers in the public record
Claim mix
Evidence policy
Every row below preserves an exact excerpt. Identified speakers are linked; unresolved voices are labeled and excluded from people counts.
Claim ledger
20 published records
01 / recommendation
“Daily Stoic by far. A book I read every day. Quick excerpt of what you can do from a stoic philosophy standpoint. Great By Choice is another good one. And Deep Work.”
02 / belief
“You can take the, again, you're doing YouTube right now, being able to take that creative and repurpose it. But the VR stuff and the AI stuff, that is stuff that is, I would say, very emerging right now.”
03 / belief
“If anything, you should be helping them get to that milestone. And I think that's why I've been able to do so well for myself because I show that, "Hey, I have the best interest for you and your company.”
04 / belief
“Now the person buying it may have done a really good job of just targeting males, but I would argue girlfriends at the time probably would've been aware of it as well.”
05 / belief
“You're watching a YouTube video, maybe a YouTube podcast, and then in between, you get advertisements maybe for Shopify, maybe for Pinterest, maybe for Eventbrite. So all of that being disruptive media may not make a whole lot of sense for where you are as a business, but I would say paid search being user-driven, having to type in a relevant keyword for your ad to show, should pretty much be for just about everybody.”
06 / commitment
“" Google has the dynamic ad builder and they've had it for I feel like years now, and that was just like, "Give us a couple of images and we will make a display ad for you that should perform because we're testing many different iterations of it.”
07 / prediction
“All right, now maybe we need to start having the conversation of, what this new hire will take over, what they will be responsible for, and how much work they'll be taking on and doing, to replace some of this red that is going on.”
08 / belief
“If you were to just say, "Hey, give me a number," I would say, "50K to start having those conversations." Because if you're at 50K, say for the month of June, great, it's going to take us three months to hire someone anyway, so at least start the conversations now.”
09 / commitment
“" I will always say, make sure you're trying to leverage the in-platform tools because the biggest thing with performance marketing is the signal you're sending the platform.”
10 / evaluation
“Make sure you're not too hard on yourself if it doesn't work. It's okay to fail because we're either winning or we're learning.”
11 / recommendation
“Now, you could be an enterprise level company and it does make sense to start with LinkedIn for sure, but depending on your audience, I would say more times than not, it would be a Google, Meta discussion before going to LinkedIn.”
12 / recommendation
“I can't tell you how many times I've seen Shopify spelled with two I's because Google isn't catching it, but we can always put in a claim to say, "Hey Google, please remove this.”
13 / evaluation
“" Now they can't tell you CAC because they would have to have transparency into conversions. But click-through rate, conversion rate, cost per click, things like that, they will give you that information because they will anonymize it, so you won't know who is who.”
14 / evaluation
“Guy with no hair working on a company called Hairstory, but they were doing really well from a Google shopping standpoint. But when I started consulting with them, we looked at the analytics and we actually saw that they were getting a lot of people from Meta and TikTok at the time.”
15 / recommendation
“" Put a notification, so you have a cool down period, and you report out to the org what you did, how you did it, why you did it, and then the results from it. And then, all right, what we learned from this is this, and we will be applying that to our next test, and this is how.”
16 / preference
“Because when you do say paid, because I'm in the industry, I would just, "Oh, they do Google Search and they do Meta and they do things like that.”
17 / recommendation
“Yes, you should get credit because this is the first time they saw your brand or the first time they interacted with it, for sure, let's give you some credit for that.”
18 / preference
“The reason I like building reports like this is because it'll kind of show you where your hole in the ship is.”
19 / commitment
“I believe in creating an environment where it's okay to fail because we're either winning or we're learning.”
20 / evaluation
“We weren't just in, say, South Africa, or Egypt, or something like that. And the more we dug into it, the more we realized the biggest issue wasn't necessarily that users weren't interested in our product and weren't purchasing it, it was because we didn't have a product market fit mainly from an operation standpoint.”