Timothy Davis: commitment

Transcript context

…And then, are there tools that you see people use, or is it just really nothing amazing out there? Yeah, none that I've seen that's like, "Oh wow, that's amazing. " I will always say, make sure you're trying to leverage the in-platform tools because the biggest thing with performance marketing is the signal you're sending the platform. Because if you are telling the platform, "Oh, I want to get more of the users that are doing this action," it's going to do a really good job of giving you that. But if that action doesn't equal business results, you're not helping yourself at the end of the day. You're giving it, again, a lot of noise instead of the right signal. So try and leverage the in-platform tools. Or if there is a tool you're using, make sure it does allow third-party integration through the Google, Meta, TikToks of the world. Then let's talk about incrementality. You mentioned this idea of how do you know if the money you spent led to incremental growth that wouldn't have happened if you didn't run that ad. Is there any advice there, anything you've seen about just how to think about incrementality correctly, and not just give yourself all this credit for stuff that would've happened anyway?…

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