High Signal Podcasts Evidence ledger
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Timothy Davis

Published podcast speaker

Claims
20
Episodes
1
Shows
1
Named items
2

Books, apps, and tools

The evidenced stack.

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book / recommends

Great By Choice

“Daily Stoic by far. A book I read every day. Quick excerpt of what you can do from a stoic philosophy standpoint. Great By Choice is another good one. And Deep Work.”

Lenny's Podcast · 28 Jul 2024

Evidence receipt · Source ↗

book / recommends

Deep Work

“Daily Stoic by far. A book I read every day. Quick excerpt of what you can do from a stoic philosophy standpoint. Great By Choice is another good one. And Deep Work.”

Lenny's Podcast · 28 Jul 2024

Evidence receipt · Source ↗

Claim ledger

What Timothy said.

20 transcript-backed records

02 / belief

You can take the, again, you're doing YouTube right now, being able to take that creative and repurpose it. But the VR stuff and the AI stuff, that is stuff that is, I would say, very emerging right now.

“You can take the, again, you're doing YouTube right now, being able to take that creative and repurpose it. But the VR stuff and the AI stuff, that is stuff that is, I would say, very emerging right now.”
Speaker
Timothy Davis
Publisher
Lenny's Podcast

03 / belief

If anything, you should be helping them get to that milestone. And I think that's why I've been able to do so well for myself because I show that, "Hey, I have the best interest for you and your company.

“If anything, you should be helping them get to that milestone. And I think that's why I've been able to do so well for myself because I show that, "Hey, I have the best interest for you and your company.”
Speaker
Timothy Davis
Publisher
Lenny's Podcast

04 / belief

Now the person buying it may have done a really good job of just targeting males, but I would argue girlfriends at the time probably would've been aware of it as well.

“Now the person buying it may have done a really good job of just targeting males, but I would argue girlfriends at the time probably would've been aware of it as well.”
Speaker
Timothy Davis
Publisher
Lenny's Podcast

05 / belief

You're watching a YouTube video, maybe a YouTube podcast, and then in between, you get advertisements maybe for Shopify, maybe for Pinterest, maybe for Eventbrite. So all of that being disruptive media may not make a whole lot of sense for where you are as a business, but I would say paid search being user-driven, having to type in a relevant keyword for your ad to show, should pretty much be for just about everybody.

“You're watching a YouTube video, maybe a YouTube podcast, and then in between, you get advertisements maybe for Shopify, maybe for Pinterest, maybe for Eventbrite. So all of that being disruptive media may not make a whole lot of sense for where you are as a business, but I would say paid search being user-driven, having to type in a relevant keyword for your ad to show, should pretty much be for just about everybody.”
Speaker
Timothy Davis
Publisher
Lenny's Podcast

06 / commitment

" Google has the dynamic ad builder and they've had it for I feel like years now, and that was just like, "Give us a couple of images and we will make a display ad for you that should perform because we're testing many different iterations of it.

“" Google has the dynamic ad builder and they've had it for I feel like years now, and that was just like, "Give us a couple of images and we will make a display ad for you that should perform because we're testing many different iterations of it.”
Speaker
Timothy Davis
Publisher
Lenny's Podcast

07 / prediction

All right, now maybe we need to start having the conversation of, what this new hire will take over, what they will be responsible for, and how much work they'll be taking on and doing, to replace some of this red that is going on.

“All right, now maybe we need to start having the conversation of, what this new hire will take over, what they will be responsible for, and how much work they'll be taking on and doing, to replace some of this red that is going on.”
Speaker
Timothy Davis
Publisher
Lenny's Podcast

08 / belief

If you were to just say, "Hey, give me a number," I would say, "50K to start having those conversations." Because if you're at 50K, say for the month of June, great, it's going to take us three months to hire someone anyway, so at least start the conversations now.

“If you were to just say, "Hey, give me a number," I would say, "50K to start having those conversations." Because if you're at 50K, say for the month of June, great, it's going to take us three months to hire someone anyway, so at least start the conversations now.”
Speaker
Timothy Davis
Publisher
Lenny's Podcast

09 / commitment

" I will always say, make sure you're trying to leverage the in-platform tools because the biggest thing with performance marketing is the signal you're sending the platform.

“" I will always say, make sure you're trying to leverage the in-platform tools because the biggest thing with performance marketing is the signal you're sending the platform.”
Speaker
Timothy Davis
Publisher
Lenny's Podcast

11 / recommendation

Now, you could be an enterprise level company and it does make sense to start with LinkedIn for sure, but depending on your audience, I would say more times than not, it would be a Google, Meta discussion before going to LinkedIn.

“Now, you could be an enterprise level company and it does make sense to start with LinkedIn for sure, but depending on your audience, I would say more times than not, it would be a Google, Meta discussion before going to LinkedIn.”
Speaker
Timothy Davis
Publisher
Lenny's Podcast

12 / recommendation

I can't tell you how many times I've seen Shopify spelled with two I's because Google isn't catching it, but we can always put in a claim to say, "Hey Google, please remove this.

“I can't tell you how many times I've seen Shopify spelled with two I's because Google isn't catching it, but we can always put in a claim to say, "Hey Google, please remove this.”
Speaker
Timothy Davis
Publisher
Lenny's Podcast

13 / evaluation

" Now they can't tell you CAC because they would have to have transparency into conversions. But click-through rate, conversion rate, cost per click, things like that, they will give you that information because they will anonymize it, so you won't know who is who.

“" Now they can't tell you CAC because they would have to have transparency into conversions. But click-through rate, conversion rate, cost per click, things like that, they will give you that information because they will anonymize it, so you won't know who is who.”
Speaker
Timothy Davis
Publisher
Lenny's Podcast

14 / evaluation

Guy with no hair working on a company called Hairstory, but they were doing really well from a Google shopping standpoint. But when I started consulting with them, we looked at the analytics and we actually saw that they were getting a lot of people from Meta and TikTok at the time.

“Guy with no hair working on a company called Hairstory, but they were doing really well from a Google shopping standpoint. But when I started consulting with them, we looked at the analytics and we actually saw that they were getting a lot of people from Meta and TikTok at the time.”
Speaker
Timothy Davis
Publisher
Lenny's Podcast

15 / recommendation

" Put a notification, so you have a cool down period, and you report out to the org what you did, how you did it, why you did it, and then the results from it. And then, all right, what we learned from this is this, and we will be applying that to our next test, and this is how.

“" Put a notification, so you have a cool down period, and you report out to the org what you did, how you did it, why you did it, and then the results from it. And then, all right, what we learned from this is this, and we will be applying that to our next test, and this is how.”
Speaker
Timothy Davis
Publisher
Lenny's Podcast

17 / recommendation

Yes, you should get credit because this is the first time they saw your brand or the first time they interacted with it, for sure, let's give you some credit for that.

“Yes, you should get credit because this is the first time they saw your brand or the first time they interacted with it, for sure, let's give you some credit for that.”
Speaker
Timothy Davis
Publisher
Lenny's Podcast

20 / evaluation

We weren't just in, say, South Africa, or Egypt, or something like that. And the more we dug into it, the more we realized the biggest issue wasn't necessarily that users weren't interested in our product and weren't purchasing it, it was because we didn't have a product market fit mainly from an operation standpoint.

“We weren't just in, say, South Africa, or Egypt, or something like that. And the more we dug into it, the more we realized the biggest issue wasn't necessarily that users weren't interested in our product and weren't purchasing it, it was because we didn't have a product market fit mainly from an operation standpoint.”
Speaker
Timothy Davis
Publisher
Lenny's Podcast
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