Timothy Davis: evaluation

Transcript context

…Is there an example of a company you worked with that's known that as an example of that, where you're like, "Oh, I see everyone's looking, finding them on Google. Let's go turn it to 11." Yeah. So there was a company I worked with a couple of years ago called, Hairstory and IPSY. I know, very funny. Guy with no hair working on a company called Hairstory, but they were doing really well from a Google shopping standpoint. But when I started consulting with them, we looked at the analytics and we actually saw that they were getting a lot of people from Meta and TikTok at the time. And TikTok was very, very new and they didn't really know what to do with it. So said, "We'll do a small test." We can start on Meta with just some customer testimonials. Let's see how that does. We'll get interest in, build a funnel, get retargeting, and hopefully get conversions. TikTok was so new at the time that it was like, "We don't know what's going to work. Let's just try with what is currently available." Then once we started doing it, we started noticing, "Hey, this doesn't make a whole lot of sense from a creative standpoint." We were missing the mark of what we were using on Meta was working, was not working on TikTok. So you can't always just take what is currently working on one platform and apply it to another because it is a different user experience. It is a different mindset that the user has when they're on there. So that was an example of where we were able to take those instances, look at their data and say, "They're already finding us here. How can we turn this up a little bit?" And I don't remember the numbers exactly, but it was pretty exponential. Okay. So the core advice here so far, is look for where people are coming to you from today, and then that gives you a sign of where you should start to think about running paid ads, performance marketing on those platforms.…

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