Timothy Davis: preference

Transcript context

…Yeah, I'm really excited we're finally doing this. I actually posted on Twitter for people to suggest questions for this topic and there's just so much interest in what we're going to be talking about, which essentially we're going to be diving deep into all things paid growth, all things performance marketing. By the way, I have a cold. For people, if in case you wonder why I sound a little weird, but the show must go on. I want to start with just setting a little context for folks that aren't super familiar with performance marketing and paid growth. When we talk about performance marketing/paid growth, first of all, are those two terms interchangeable to you? And second of all, what falls under the umbrella of performance marketing/paid growth? Paid can be a lot of things. It can be online, it can be offline, it can also even be affiliates. Typically, when I talk about performance marketing, it's about online only, but you could argue offline could be performing and affiliates could be performing and stuff like that. They can be interchangeable, but I would recommend if you are talking about it, to specify which one you're talking about. Because when you do say paid, because I'm in the industry, I would just, "Oh, they do Google Search and they do Meta and they do things like that. " But if you do offline and you just say paid, we may be talking about things, but missing each other on two ships passing in the night. So I think historically, people, when they have said paid growth, have been fully focused on just online. Just online. Okay. Got it.…

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