Timothy Davis: recommendation

Transcript context

…Okay. Chuck on Twitter asked, "When someone steals your traffic, say in Google search results and buying up keywords around your companies, what should you do? Any advice?" Yeah. So that actually goes back to the visual that we showed and I'll pull it back up as I'm talking through it. The biggest thing is just know that anyone can do that. You can do it too, if you are ultimately concerned about it. But a lot of times competitors could be doing it on accident. And what I mean by accident is within Google, if you're bidding on keywords, Google will do what's called a close variant. If you were to do say e-commerce solution, I bet you Shopify shows up as a close variant at some point or Square or anyone like that. So they could just be mismanaging their account first and foremost. Don't give them that much credit that they're doing this maliciously or even doing it with intent. And again, it will be in the show notes. If you do pull this report and you do notice that there is a clear threat that's going on here, first things first, let's make sure that they're not doing anything egregious like saying, "Lenny and Tim are better than Monday.com." You cannot be, if the brand is trademarked within Google, they cannot use your name within the ad copy. Google more times than not will disallow it, but they could misspell it. I can't tell you how many times I've seen Shopify spelled with two I's because Google isn't catching it, but we can always put in a claim to say, "Hey Google, please remove this. " But if we do run this ...You can kind of see that the orange line here, and for those that are just listening. Orange line is rather consistent over time. There is a two week period where it dips, but it does come back up. There's another line that at the beginning of this visual, green is actually above orange. And if you look at the green one over time it almost disappears. So the reason I would say make sure you're looking at this report, and it's not just ego marketing, it could be an error. The issue could be the green one, specifically, could have been getting a close variant. They identified it, they removed it. "Oh wait, a couple of weeks later, we didn't fully remove it. Now let's remove it completely. And now they're almost gone completely." So make sure you're looking at the data and reacting to consistent competitor conquesting versus something that could just be an accident or users not knowing what they're doing. Amazing. And this is PPC Hero again, right? PPChero.com or whatever?…

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