Timothy Davis: commitment

Transcript context

…Any other tips for someone that's trying to experiment with a platform early on for these signs of life tests? So one is try a lookalike that is the most targeted version of the lookalike. So 1% you said, and then incrementally grown and incrementally increase that percentage as you spend more. Any other tips, I guess, for people just to experiment with the platform? Make sure you're not too hard on yourself if it doesn't work. A lot of times, companies I've either consulted with or worked at, there was always pressure or there was always a need to succeed at whatever experiment we put into market. I believe in creating an environment where it's okay to fail because we're either winning or we're learning. And more times than not, if we put something new into a platform that we know nothing about, we're learning the bells and whistles, we're learning the functionality of it. Just know there's going to be things you're not going to understand because each platform is unique, each platform is different, the user behavior is different. So give yourself some grace, understand that this may not work. And as long as you're learning from it, you're going to be okay. I love that. In terms of which platforms people should explore, obviously there's Google, there's Facebook, Instagram, what are the platforms people should seriously consider at this point?…

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