Timothy Davis: belief

Transcript context

…That is super interesting. One last question about platforms. Are there any other platforms you see working for people that are emerging maybe that people aren't thinking about, Reddit, or Snap, or X, or I don't know, anything along those lines? When you say emerging channels, my brain kind of goes to connected TV, podcast, VR, advertising, audio/voice search, and even AI stuff right now. I can tell you podcasts are doing really well for the people that I know are able to measure it correctly. Connected TV is also doing really well. You can take the, again, you're doing YouTube right now, being able to take that creative and repurpose it. But the VR stuff and the AI stuff, that is stuff that is, I would say, very emerging right now. Because to be completely transparent, I haven't experimented with those things yet. I kind of like letting other people be the guinea pig and learning from them, and then if someone comes to me and they're like, "Hey, we have budget for this, let's go ahead and test it." "Great. Let's go. Let's see what we can learn." Awesome. Podcast ads. I'm glad you suggested that. I'm a huge fan. Thank you. They're working really well for a lot of our sponsors and I'm very biased, so you don't need to pay attention to me. But I also think there's a lot of opportunity there. Okay. Let's talk about when to start investing in performance marketing/paid growth. So, say, you're a startup, do you have any advice for when it's time to start, signs of life test or even... And then also, just when is it time to scale to go like, "Okay, let's go big on this."…

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