Timothy Davis: evaluation

Transcript context

…Any other tips for people just to experiment with the platform? Each platform is different. The user behavior is different. Make sure you're not too hard on yourself if it doesn't work. It's okay to fail because we're either winning or we're learning. Today, my guest is Timothy Davis. Timothy has led performance marketing for all of Shopify for the past two and a half years, and as a consultant has helped companies like Pinterest, LinkedIn, Redfin, and Eventbrite kickstart and scale the performance marketing teams. In our conversation, we get incredibly tactical on all things to performance marketing and paid growth, when to start investing, how to run signs of life tests on each platform, what platforms to investigate and what platforms to bet big on, what types of companies are best suited to invest big on paid growth whether you should invest pre-product market fit or not, what agencies often get wrong and what to look for in your investment when you're just getting started? Plus, what your first three hires should look like, tips for which platforms are most interesting right now, a peek at Timothy's actual reports that he runs to judge performance, if you're watching this on YouTube and so much more. This episode is for anyone who's trying to figure out how to kickstart or improve their performance marketing investment, and I guarantee you'll get something out of this that'll make your life better. If you enjoy this podcast, don't forget to subscribe and follow it in your favorite podcasting app or YouTube. It's the best way to avoid missing future episodes and it helps the podcast tremendously. With that, I bring you Timothy Davis. Timothy, thank you so much for being here. Welcome to the podcast.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.