Timothy Davis: recommendation

Transcript context

…And then are these people sitting in Google Ad Manager and Meta Ads and just like running ads manually? At Shopify, we call it GSD, getting shit done. I'm a firm believer in getting shit done. You should be in the account, like I mentioned earlier with that ops cadence, we have stuff we need to be doing weekly, bi-weekly, monthly. The bigger the company gets, the [inaudible 01:14:55] you wind up in more and more meetings talking about the things you want to do, and how you're going to do it and stuff like that. But keeping those people kind of sheltered away from that and focused on those things, are going to drive the best results for you, you possibly can get. And that means hands-on keyboards in the Ads Manager, tweaking things. Setting up a calendar. I'm a firm believer in setting up a calendar. "We started this test on this day, that means this test will end a month from now. " Put a notification, so you have a cool down period, and you report out to the org what you did, how you did it, why you did it, and then the results from it. And then, all right, what we learned from this is this, and we will be applying that to our next test, and this is how. So yeah, hands-on keyboards doing all of those things. So again, hiring those smart people, and just getting out of their way. I love that. In terms of how this team grows, you mentioned when we were chatting, that you wait for someone to cry uncle, to hire more and to add to the team to kind of avoid bloat. Talk about that.…

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