Timothy Davis: belief

Transcript context

…So it sounds like basically they just don't have the time to care and spend on all the things that they need to be doing. And when you've held companies, you actually go deep and you have the time to do it well. I guess, when someone's trying to find an agency or someone like you, I know you don't do this much anymore. Any advice for just how to know if they're going to be great? Is it just agencies in general probably not a good choice? Is it hire someone in-house? I guess, what advice do you offer people that are like, "Oh man, I want to avoid this." Agencies are a good place to get things started. Even when I was consulting, I would, honestly, I'm a big believer in forward thinking, backwards planning. So, if I'm taking this contract on with this new client, what's the end goal for you? If your end goal is to have this at performing in $100 million spend, there's no way one person can do that. So let's create milestones along the way of making sure we're checking in and saying, when is the right time to hire? Whether that's a data scientist, whether that's a creative person in-house or replacing me full time. There's no reason that you should be holding a company back. If anything, you should be helping them get to that milestone. And I think that's why I've been able to do so well for myself because I show that, "Hey, I have the best interest for you and your company. " As opposed to how much more money can I squeeze from you by holding onto you as a client. I would say, agency consultant is a good way to start. Because if you as a business owner, you shouldn't have to log into, "Oh, I haven't logged into Google in three weeks to look at stuff because I'm doing payroll, I'm doing HR stuff, and I'm meeting with clients, and I'm doing sales." Start there, get it to a good place. Create that milestone of, "Hey, when we're spending 50K a month, I need to hire somebody full time to take this over." And just have that conversation with your agency and your consultant. I think more times than not, you will have a positive reaction to that. But if you don't, I would say that's a major red flag and probably someone you shouldn't be partnering with. Awesome. Okay, so your advice is to get started on paid growth, buying an agency or a small shop consultant type person to get you started, have a conversation. And when we reach a certain scale, we're going to hire someone internally to run this for us. And then, potentially, they'll keep working with you. Potentially they'll start things in their own. Or is the assumption they'll start working with you, they'll become the owner of this thing, or is it like we may transition you out?…

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