Evidence receipt / recommendation
Published · transcript-backedTimothy Davis: recommendation
28 Jul 2024 Lenny's Podcast The ultimate guide to performance marketing | Timothy Davis (Shopify)
“Now, you could be an enterprise level company and it does make sense to start with LinkedIn for sure, but depending on your audience, I would say more times than not, it would be a Google, Meta discussion before going to LinkedIn.”
Source trail
Everything needed to verify it.
- Speaker
- Timothy Davis
- Attribution
- Verified speaker
- Claim type
- recommendation
- Recorded
- 28 Jul 2024
- Publisher
- Lenny's Podcast
Transcript context
…That's incredible. I could see why LinkedIn is more expensive. That's incredibly powerful. And is the advice then that LinkedIn makes more sense for higher LTV, higher CB type of products? Yeah, exactly. I would not recommend getting into LinkedIn and my LinkedIn reps may kill me for this. I would not recommend getting into LinkedIn until you've tested Google and Meta first. Now, you could be an enterprise level company and it does make sense to start with LinkedIn for sure, but depending on your audience, I would say more times than not, it would be a Google, Meta discussion before going to LinkedIn. Okay. So just generally, start with Google and Meta. Is there one or the other usually? I guess, yeah, which one would you start with if you had to pick one?…
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