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Published · transcript-backed

Timothy Davis: belief

28 Jul 2024 Lenny's Podcast The ultimate guide to performance marketing | Timothy Davis (Shopify)

“Now the person buying it may have done a really good job of just targeting males, but I would argue girlfriends at the time probably would've been aware of it as well.”

— Timothy Davis

Source trail

Everything needed to verify it.

Speaker
Timothy Davis
Attribution
Verified speaker
Claim type
belief
Recorded
28 Jul 2024
Publisher
Lenny's Podcast

Transcript context

…Absolutely. Their video. All right. There you go. You remember it. That was creative. Now the person buying it may have done a really good job of just targeting males, but I would argue girlfriends at the time probably would've been aware of it as well. Really good creative should be doing a really good job of telling a story. And if it does that ... Again, going back to what we talked about at the very beginning, if you get that emotion with users, whether that's pulling at the hard strings or comedy, it's going to have a lasting impact. Okay. Chuck on Twitter asked, "When someone steals your traffic, say in Google search results and buying up keywords around your companies, what should you do? Any advice?"…

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