Timothy Davis: commitment

Transcript context

…It feels like if anywhere that scenario AI is going to empower that initial hire to do more creative on their own, you would think? Yeah. Yeah. And that's not always the best way to go. I've seen some ads in there where it's like, "Oh yeah, they're being scrappy. I see what they're doing." But to your point, maybe that's where AI kind of bridges the gap. Because I can't tell you how many times in the past it's like, Guys, we've got to be able to do retargeting, but we have no creative to do. " Google has the dynamic ad builder and they've had it for I feel like years now, and that was just like, "Give us a couple of images and we will make a display ad for you that should perform because we're testing many different iterations of it. " Meta is probably going to come along with something as well that it's like, "Give us a picture of your product and we'll put different backgrounds on it and test what works and what doesn't." Things along those lines. That makes so much sense. Timothy, we've covered so much ground. This is everything I was hoping it would be. Before we get to our very exciting lightning round, is there anything else that you think would be important or valuable for listeners when they're trying to do this stuff on their own? Any other nuggets left that we haven't already covered?…

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