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How to build a cult-like brand | Laura Modi (Bobbie)

13 Apr 2023 23 published claims 2 attributable people
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Speakers in the public record

Laura ModiLenny Rachitsky

Claim mix

belief 7evaluation 6recommendation 3prediction 3commitment 2uncertainty 1preference 1

Evidence policy

Every row below preserves an exact excerpt. Identified speakers are linked; unresolved voices are labeled and excluded from people counts.

Claim ledger

The useful parts, with receipts.

23 published records

03 / belief

I think the one big learning I've had is that when you're in an industry where you are disrupting, I mean truly disrupting the status quo, you're going to be met with some reactions, people, or in our case government agencies who aren't happy about what you're doing.

“I think the one big learning I've had is that when you're in an industry where you are disrupting, I mean truly disrupting the status quo, you're going to be met with some reactions, people, or in our case government agencies who aren't happy about what you're doing.”
Speaker
Laura Modi
Publisher
Lenny's Podcast

05 / belief

Cribsheet. I'll stop there, I think. And I was actually just reading the breastfeeding section and it's funny, one of the only remaining benefits of breastfeeding is less cow farts and creating methane.

“Cribsheet. I'll stop there, I think. And I was actually just reading the breastfeeding section and it's funny, one of the only remaining benefits of breastfeeding is less cow farts and creating methane.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

08 / belief

If anything, Airbnb's product was its hosts. So there was a moment, and I can't remember, it was two or three years in, where that narrative was building up more and more and we realized that there was a need to have a central team, which we called Hospitality, dedicated to equipping and recognizing and holding this product of our hosts accountable to their job.

“If anything, Airbnb's product was its hosts. So there was a moment, and I can't remember, it was two or three years in, where that narrative was building up more and more and we realized that there was a need to have a central team, which we called Hospitality, dedicated to equipping and recognizing and holding this product of our hosts accountable to their job.”
Speaker
Laura Modi
Publisher
Lenny's Podcast

10 / belief

Something I wasn't planning to ask, but I thought it'd be interesting and we can cut this if it's not interesting, is Emily Oster, she's one of the, I think, pioneers of breastfeeding is not as great as people say necessarily.

“Something I wasn't planning to ask, but I thought it'd be interesting and we can cut this if it's not interesting, is Emily Oster, she's one of the, I think, pioneers of breastfeeding is not as great as people say necessarily.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

15 / evaluation

Otherwise, we will have companies out there and brands out there being loud for no reason. And I think that's continued to help us in every time we have to reframe or relaunch something, to keep remembering what do they care about, let's build a brand for them.

“Otherwise, we will have companies out there and brands out there being loud for no reason. And I think that's continued to help us in every time we have to reframe or relaunch something, to keep remembering what do they care about, let's build a brand for them.”
Speaker
Laura Modi
Publisher
Lenny's Podcast

16 / prediction

All of that would seem great, almost like a dream for any startup to be in, that you're going to see your product grow now because they're moving from one customer to another or from one product to another.

“All of that would seem great, almost like a dream for any startup to be in, that you're going to see your product grow now because they're moving from one customer to another or from one product to another.”
Speaker
Laura Modi
Publisher
Lenny's Podcast

17 / evaluation

If you're explaining, you're losing. And I think there's a part of this where there's going to be a large group of people that are always going to be in the mindset that breast is the only way to do it, and anyone who does otherwise is doing second best.

“If you're explaining, you're losing. And I think there's a part of this where there's going to be a large group of people that are always going to be in the mindset that breast is the only way to do it, and anyone who does otherwise is doing second best.”
Speaker
Laura Modi
Publisher
Lenny's Podcast

18 / recommendation

We should not be paying for every customer and we should be very careful that people aren't getting hooked on the drug that is paid marketing or performance marketing. And I think that drug, and then obviously as we start to see changes on the way certain performance works, it just becomes more expensive and people are resetting how they do performance marketing.

“We should not be paying for every customer and we should be very careful that people aren't getting hooked on the drug that is paid marketing or performance marketing. And I think that drug, and then obviously as we start to see changes on the way certain performance works, it just becomes more expensive and people are resetting how they do performance marketing.”
Speaker
Laura Modi
Publisher
Lenny's Podcast

19 / prediction

I think sometimes putting the most unlikely people who have an ounce of naivety to what it takes to win and succeed are the ones that are going to drive the biggest impact.

“I think sometimes putting the most unlikely people who have an ounce of naivety to what it takes to win and succeed are the ones that are going to drive the biggest impact.”
Speaker
Laura Modi
Publisher
Lenny's Podcast

20 / preference

Because otherwise you're going to be in a position where you're focused on optimizing the technology, efficiency, growth, looking at tools for tools' sake versus tools for users' sake.

“Because otherwise you're going to be in a position where you're focused on optimizing the technology, efficiency, growth, looking at tools for tools' sake versus tools for users' sake.”
Speaker
Laura Modi
Publisher
Lenny's Podcast

21 / commitment

He is everything for us and I also have to see him as an extension to our parenting. But that is, I think, the only way to get through the chaos and the only way to embrace the all, is you actually need to put in the work to build the infrastructure, the systems, the frameworks, and then every month, or sometimes in our case on a weekly basis, me and my husband, we have a meeting every Sunday and it's walking through the agendas.

“He is everything for us and I also have to see him as an extension to our parenting. But that is, I think, the only way to get through the chaos and the only way to embrace the all, is you actually need to put in the work to build the infrastructure, the systems, the frameworks, and then every month, or sometimes in our case on a weekly basis, me and my husband, we have a meeting every Sunday and it's walking through the agendas.”
Speaker
Laura Modi
Publisher
Lenny's Podcast

23 / evaluation

And then I pick up a can of formula and I read the back of the can and there's ingredients in there I would never feed myself. And I think the thing that really hit me, and this was more of the business investor side of me, I just hated the product and I couldn't understand why, as something that is used by so many, 83% of parents, why is it that I'm embarrassed about it?

“And then I pick up a can of formula and I read the back of the can and there's ingredients in there I would never feed myself. And I think the thing that really hit me, and this was more of the business investor side of me, I just hated the product and I couldn't understand why, as something that is used by so many, 83% of parents, why is it that I'm embarrassed about it?”
Speaker
Laura Modi
Publisher
Lenny's Podcast
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