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Published · transcript-backed

Laura Modi: belief

13 Apr 2023 Lenny's Podcast How to build a cult-like brand | Laura Modi (Bobbie)

“I think the other big takeaway is if you can get people excited behind a vision and storytelling, it again kind of carries through that cross-functional work.”

— Laura Modi

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Everything needed to verify it.

Speaker
Laura Modi
Attribution
Verified speaker
Claim type
belief
Recorded
13 Apr 2023
Publisher
Lenny's Podcast

Transcript context

…What are some lasting lessons from your time at Airbnb that you bring to what you're working on now? The most obvious kind of cliched one is culture. It is bread and butter to everything you do, from the people you hire to how you build the right mindset to just keeping the energy. I mean, energy at Airbnb was the currency. It was like, unless you didn't have that energy, nothing was happening. And I think about that every day. How do you keep energy going? And my God, they did that for a decade, just keeping it going. I think the other big takeaway is if you can get people excited behind a vision and storytelling, it again kind of carries through that cross-functional work. I now reflect back on just how powerful our storytelling was at Airbnb to get people pumped up. I mean, even for some of the smallest features that we would build, Lenny, they would kick off with the most powerful storytelling. I mean, we were changing lives. And again, it makes you wake up every day going, "Fuck, yeah, I want to work on this." And you're not just going in to fix something, you actually feel like you're having very large impact. And that has to be felt the whole way down the org. I love that you're already getting into the specifics of what culture actually... how it manifests and how to build a culture. And so I want to maybe ask another question there. You talked about keeping the energy up is a big part of creating the culture. You want to create strong storytelling, either in one of those buckets or another example. What do you do at Bobbie, which we're going to talk about, to build a strong culture? What else do you do to actually do that? Because people hear about building a strong culture and they're like, "What do I do? How do I do that?" So I'd love to hear anything you've actually done there.…

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