book / likes
Purple Cow
“It's amazing. And then I think you a really good traditional one, going back to just brand and for people who are really just looking for a good foundation, I love Purple Cow.”
Public evidence record
Published podcast speaker
Books, apps, and tools
book / likes
“It's amazing. And then I think you a really good traditional one, going back to just brand and for people who are really just looking for a good foundation, I love Purple Cow.”
book / recommends
“One recently, Great by Choice, the author of From Good to Great, amazing.”
Claim ledger
17 transcript-backed records
01 / recommendation
“One recently, Great by Choice, the author of From Good to Great, amazing.”
02 / recommendation
“It's amazing. And then I think you a really good traditional one, going back to just brand and for people who are really just looking for a good foundation, I love Purple Cow.”
03 / belief
“I think the one big learning I've had is that when you're in an industry where you are disrupting, I mean truly disrupting the status quo, you're going to be met with some reactions, people, or in our case government agencies who aren't happy about what you're doing.”
04 / belief
“I think the other big takeaway is if you can get people excited behind a vision and storytelling, it again kind of carries through that cross-functional work.”
05 / belief
“If anything, Airbnb's product was its hosts. So there was a moment, and I can't remember, it was two or three years in, where that narrative was building up more and more and we realized that there was a need to have a central team, which we called Hospitality, dedicated to equipping and recognizing and holding this product of our hosts accountable to their job.”
06 / belief
“I think as a founder and as a CEO or for any leader out there, your job is not just to keep people going on momentum.”
07 / commitment
“Hope you don't mind. I am going to have a little bit of wine as we go through this.”
08 / evaluation
“Milk Drunk Blog. And the reason why we started it is because we realize that there was a dearth of education in the world of formula out there.”
09 / evaluation
“Otherwise, we will have companies out there and brands out there being loud for no reason. And I think that's continued to help us in every time we have to reframe or relaunch something, to keep remembering what do they care about, let's build a brand for them.”
10 / prediction
“All of that would seem great, almost like a dream for any startup to be in, that you're going to see your product grow now because they're moving from one customer to another or from one product to another.”
11 / evaluation
“If you're explaining, you're losing. And I think there's a part of this where there's going to be a large group of people that are always going to be in the mindset that breast is the only way to do it, and anyone who does otherwise is doing second best.”
12 / recommendation
“We should not be paying for every customer and we should be very careful that people aren't getting hooked on the drug that is paid marketing or performance marketing. And I think that drug, and then obviously as we start to see changes on the way certain performance works, it just becomes more expensive and people are resetting how they do performance marketing.”
13 / prediction
“I think sometimes putting the most unlikely people who have an ounce of naivety to what it takes to win and succeed are the ones that are going to drive the biggest impact.”
14 / preference
“Because otherwise you're going to be in a position where you're focused on optimizing the technology, efficiency, growth, looking at tools for tools' sake versus tools for users' sake.”
15 / commitment
“He is everything for us and I also have to see him as an extension to our parenting. But that is, I think, the only way to get through the chaos and the only way to embrace the all, is you actually need to put in the work to build the infrastructure, the systems, the frameworks, and then every month, or sometimes in our case on a weekly basis, me and my husband, we have a meeting every Sunday and it's walking through the agendas.”
16 / prediction
“We have about six days before we get to a place where we won't be able to serve those who've already made a commitment to Bobbie.”
17 / evaluation
“And then I pick up a can of formula and I read the back of the can and there's ingredients in there I would never feed myself. And I think the thing that really hit me, and this was more of the business investor side of me, I just hated the product and I couldn't understand why, as something that is used by so many, 83% of parents, why is it that I'm embarrassed about it?”