Evidence receipt / belief
Published · transcript-backedLaura Modi: belief
13 Apr 2023 Lenny's Podcast How to build a cult-like brand | Laura Modi (Bobbie)
“I think as a founder and as a CEO or for any leader out there, your job is not just to keep people going on momentum.”
Source trail
Everything needed to verify it.
- Speaker
- Laura Modi
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 13 Apr 2023
- Publisher
- Lenny's Podcast
Transcript context
…We do. We do. Not what I thought of when I thought of why should I go with formula or not. Maybe just zooming out a little bit and to kind of close, are there any other lessons that you've learned along this journey about building a company, hiring, team building, anything along those lines? Creating urgency, creating momentum? I mean, momentum. Momentum really is it. We did this a good bit at Airbnb too. I think as a founder and as a CEO or for any leader out there, your job is not just to keep people going on momentum. Your job is to make momentum. And sometimes that momentum has to be manufactured. And that has been one of my biggest lessons on just how, as leaders and people starting companies, how do you force yourself? And sometimes when it's early on, you're actually just doing it to yourself, creating manufactured deadlines and launch dates. The amount of times people say to me, "Why are we launching this May 1st?" And I'm like, "Just because we said it. Because if we don't do it now, we may never do it." It was something we were talking about the last day on just how important it is to look at the fuel that keeps you going and how you have to kind of force those milestones to get you there. So yeah, I would say manufacture yourself some momentum. I so agree with that. One of my favorite things and one of our former colleagues, Vanessa, taught me this, which is just like, "Let's all set an arbitrary deadline right now." And just make it clear, this is just arbitrary, but it's useful.…
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