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Published · transcript-backed

Laura Modi: belief

13 Apr 2023 Lenny's Podcast How to build a cult-like brand | Laura Modi (Bobbie)

“I think the one big learning I've had is that when you're in an industry where you are disrupting, I mean truly disrupting the status quo, you're going to be met with some reactions, people, or in our case government agencies who aren't happy about what you're doing.”

— Laura Modi

Source trail

Everything needed to verify it.

Speaker
Laura Modi
Attribution
Verified speaker
Claim type
belief
Recorded
13 Apr 2023
Publisher
Lenny's Podcast

Transcript context

…Thank you, Laura. Oh, my god, that moment. I do remember bumping into you. I was in an identity crisis. Yeah, early days. I think the one big learning I've had is that when you're in an industry where you are disrupting, I mean truly disrupting the status quo, you're going to be met with some reactions, people, or in our case government agencies who aren't happy about what you're doing. It was early days, we just launched a pilot and the FDA showed up at our warehouse and they didn't like the way that we were labeling the product. We had to pull all of our product from the market, we had to relabel everything and we had to work with the agency for another year before we could bring our products back. For startup world, that was a huge, I wouldn't even say it was a pivot, it was a patient pause, thinking sure that we could get back on track and build intentions with the FDA again. Another example of slowth, maybe.…

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