Laura Modi: evaluation

Transcript context

…Although I know that you also have to kind of fight this breastfeeding-is-best kind of thing. So in a sense you also have to convince people this isn't what you think it is. Yeah. And then, what's the saying? If you're explaining, you're losing. And I think there's a part of this where there's going to be a large group of people that are always going to be in the mindset that breast is the only way to do it, and anyone who does otherwise is doing second best. And I'm not there to try and convince them. I think a part of this is amplifying those that are in need of our products, that are the 83% using formula and make sure that they feel heard. But that has been a learning. I mean, that's been a huge brand learning. How do you not lean into or amplify the voices that shouldn't be heard and in many ways just get distracted by it? That's really interesting, and I don't know how much you want to talk about this, but I know initially the brand strategy was basically breast is not best. Formula is just as good. And what I'm hearing is you kind of realized you're not going to convince people of that and it's more lean into people that already understand.…

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