book / likes
Purple Cow
“It's amazing. And then I think you a really good traditional one, going back to just brand and for people who are really just looking for a good foundation, I love Purple Cow.”
Public evidence record
Published podcast speaker
Books, apps, and tools
book / likes
“It's amazing. And then I think you a really good traditional one, going back to just brand and for people who are really just looking for a good foundation, I love Purple Cow.”
book / recommends
“One recently, Great by Choice, the author of From Good to Great, amazing.”
Claim ledger
4 transcript-backed records
01 / evaluation
“Milk Drunk Blog. And the reason why we started it is because we realize that there was a dearth of education in the world of formula out there.”
02 / evaluation
“Otherwise, we will have companies out there and brands out there being loud for no reason. And I think that's continued to help us in every time we have to reframe or relaunch something, to keep remembering what do they care about, let's build a brand for them.”
03 / evaluation
“If you're explaining, you're losing. And I think there's a part of this where there's going to be a large group of people that are always going to be in the mindset that breast is the only way to do it, and anyone who does otherwise is doing second best.”
04 / evaluation
“And then I pick up a can of formula and I read the back of the can and there's ingredients in there I would never feed myself. And I think the thing that really hit me, and this was more of the business investor side of me, I just hated the product and I couldn't understand why, as something that is used by so many, 83% of parents, why is it that I'm embarrassed about it?”