Evidence receipt / prediction
Published · transcript-backedLaura Modi: prediction
13 Apr 2023 Lenny's Podcast How to build a cult-like brand | Laura Modi (Bobbie)
“We have about six days before we get to a place where we won't be able to serve those who've already made a commitment to Bobbie.”
Source trail
Everything needed to verify it.
- Speaker
- Laura Modi
- Attribution
- Verified speaker
- Claim type
- prediction
- Recorded
- 13 Apr 2023
- Publisher
- Lenny's Podcast
Transcript context
…So our head of growth, who... I mean, this girl is just fabulous. She was watching our inventory levels very carefully and also watching how quickly we were growing. And I'll never forget that moment. I can visualize it, sitting in a meeting, and she pulls up her screen. She goes, "Here's the dilemma. We are depleting inventory far quicker than our ability to replenish and the customers keep coming." You sit there and your first reaction is "This is great. We're growing." And she's like, "It's not that great, actually, because here's what's going to happen. We are going to run out of product for the babies that are on Bobbie today. We have about six days before we get to a place where we won't be able to serve those who've already made a commitment to Bobbie. " She's like, "So we need to turn off our site and stop growing the business." Welcome to Lenny's Podcast, where I interview world-class product leaders and growth experts to learn from their hard-won experiences building and growing today's most successful products. Today my guest is Laura Modi. Laura and I actually worked together at Airbnb for many years where she was director of hospitality, leading all of the work around strengthening the host community and also improving marketplace quality. After leaving Airbnb, she went on to found a company called Bobbie, the only female-founded and mom-led organic infant formula company in the US which basically every mom I know uses. I rarely have CEOs or founders on this podcast, and when I do, it's because I'm confident that product leaders and growth teams and other founders can learn a lot from this person. Laura is a great example of this and I've been incredibly impressed with watching Laura execute and build this company. In our conversation, we talk about how to build and maintain momentum within your organization, how sometimes slowing growth down is the best way to grow long term, why the most innovative ideas often come from people with no experience in the problem space, how to lead through tough times, why manufacturing fake deadlines is so powerful and effective and so much more. Laura is such a great leader and such a great human, and I'm really excited for you to learn from her. With that, I bring you Laura Modi, after a short word from our sponsors. This episode is brought to you by Vanta, helping you streamline your security compliance to accelerate your growth. Thousands of fast-growing companies like Gusto, Com, Hora and Modern Treasury, trust Vanta to help build, scale, manage and demonstrate their security and compliance programs and get ready for audits in weeks, not months. By offering the most in-demand security and privacy frameworks such as SOC 2, ISO 27001, GDPR, HIPAA, and many more, Vanta helps companies obtain the reports they need to accelerate growth, build efficient compliance processes, mitigate risks to their businesses, and build trust with external stakeholders. Over 5,000 fast-growing companies use Vanta to automate up to 90% of the work involved with SOC 2 and these other frameworks. For a limited time, Lenny's Podcast listeners get $1,000 off Vanta. Go to vanta.com/lenny. That's V-A-N-T-A.com/lenny to learn more and to claim your discounts. Get started today. Today's episode is brought to you by Element. I just recently discovered the stuff actually from another podcast, and it is such sweet, salty goodness. Element is a tasty electrolyte drink mix with a science-backed electrolyte ratio. And, unlike most electrolyte drinks, there's no sugar, coloring, artificial ingredients, gluten or any other BS. Getting enough electrolytes helps prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency.…
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