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Laura Modi: preference

13 Apr 2023 Lenny's Podcast How to build a cult-like brand | Laura Modi (Bobbie)

“Because otherwise you're going to be in a position where you're focused on optimizing the technology, efficiency, growth, looking at tools for tools' sake versus tools for users' sake.”

— Laura Modi

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Speaker
Laura Modi
Attribution
Verified speaker
Claim type
preference
Recorded
13 Apr 2023
Publisher
Lenny's Podcast

Transcript context

…Yeah, I think we could go down that. Maybe let me ask one question there because I think that's really interesting. For a company where the product, as you said, and marketplaces in general, the product you're selling is the supply, in our case Airbnb hosts. Is there something maybe you learned from that experience, I don't know, working at a software, company about how to think about the supply as the product and how that maybe informs, I don't know, what you're building today or just something in general? I think it maybe just starts internally where you have to be able to create a culture first, to all understand that. Because otherwise you're going to be in a position where you're focused on optimizing the technology, efficiency, growth, looking at tools for tools' sake versus tools for users' sake. And I mean, I remember a very pivotal shift when we started realizing that we really needed to understand our hosts far more than we had leading up to that. And I think growth just follows. I mean, we certainly saw that at Airbnb. If we put the hosts first and we thought about building tools for them versus what do we need just to drive more bookings, users begets users, and that's exactly what we saw. What are some lasting lessons from your time at Airbnb that you bring to what you're working on now?…

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