Laura Modi: recommendation

Transcript context

…Okay, so you're talking about momentum. I want to talk about growth. A lot of this podcast is about growth strategy, how companies grow. You're building a D2C company. D2C is really hard. There's been so many attempts. Most fail, most people can't figure out how to do it scalably. So many challenges. What have you learned about growing D2C company? What's worked well for you? This narrative of D2C isn't working, or D2C is over, D2C is dead. It kills me. Because we're being way too reductionist in that message. D2C isn't dead. Just the approach for how people did D2C is a bit dated. We should not be paying for every customer and we should be very careful that people aren't getting hooked on the drug that is paid marketing or performance marketing. And I think that drug, and then obviously as we start to see changes on the way certain performance works, it just becomes more expensive and people are resetting how they do performance marketing. The short of it is D2C is not dead. How you drive people to D2C, how you acquire customers, how you build sustainable businesses, that needs to change. And what is it that you've done that allows you to do that? I imagine a lot of it is word-of-mouth, which everyone always wants. "How do we do more word-of-mouth?" So what's worked? How do you do that?…

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